Data-Driven B2B Lifecycle Marketing Lead

Feedinkoo; United States; On-site; USD 114,000 - 130,000; Full time

Benefits offered by this job

Competitive medical, dental, and vision insurance

401(k) plan

Monthly virtual work stipend

Annual education stipend

Parental leave programs

Paid volunteer days

Job summary

Feedinkoo is seeking a Lifecycle Marketing Manager to enhance B2B marketing efforts by driving conversions and retention through innovative campaigns. Key responsibilities include optimizing email marketing programs, analyzing channel metrics, and collaborating with teams to refine customer loyalty programs.

The ideal candidate should have 5-7 years of experience in B2B marketing, with a strong data-driven approach and expertise in utilizing marketing tools like Marketo and Salesforce.

Qualifications

• 5-7 years of experience in B2B customer marketing, preferably in digital manufacturing or eCommerce.
• Experience in designing and creating email marketing campaigns.
• Proven track record of successful marketing programs aimed at customers.

Responsibilities

• Increase the pipeline of opportunities for the Sales team.
• Develop A/B testing roadmap to optimize customer journey.
• Optimize email nurture programs to improve customer retention.

Skills

B2B customer marketing

Email marketing

A/B testing

Customer engagement

Data-driven approach

Tools

Marketo

Salesforce

Drift

Printfection

Job description

Feedinkoo is seeking a Lifecycle Marketing Manager to enhance B2B marketing efforts by driving conversions and retention through innovative campaigns. Key responsibilities include optimizing email marketing programs, analyzing channel metrics, and collaborating with teams to refine customer loyalty programs.

The ideal candidate should have 5-7 years of experience in B2B marketing, with a strong data-driven approach and expertise in utilizing marketing tools like Marketo and Salesforce.