CRM Marketing, Campaign Experience

Indegene; New Jersey; On-site; USD 110,000 - 145,000; Full time

Job summary

Indegene, a technology-led healthcare solutions provider, is seeking an experienced CRM Marketing professional in the United States to lead campaign experiences across healthcare brands. You will build playbooks, define metadata, and guide personalization while coordinating with cross-functional teams.

A strong background in marketing operations and digital content is essential. This role offers global impact and growth opportunities within a dynamic, entrepreneurial environment.

Qualifications

• Bachelor's degree as listed; 8+ years in related roles.
• Advanced degrees or certifications in PM/digital marketing are a plus.

Responsibilities

• Create and maintain customer experience playbooks mapping journeys and touchpoints.
• Document micro-experiences with features, user paths, and technical specs.
• Define and maintain metadata standards for campaigns and programs.
• Advise on personalization capabilities across segmentation, messaging, and cadence.
• Collaborate with brand marketing, omnichannel, and Experience Architects to document business requirements.
• Support UAT, proofing, and lifecycle management of campaigns in Workfront.

Education

Bachelor's degree in Business Administration, Marketing, Data Science, Information Technology or related field

Advanced degrees or certifications in project management, digital marketing, or related discipline

Tools

Workfront

CMS

DAM

Visio

Job description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that is bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth and variety in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams and be responsible for the outcomes while our leaders support and mentor you.

We are a profitable rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.

CRM Marketing- Campaign Experience

You will be responsible for:

Customer Experience Playbook: Create and maintain robust customer experience playbooks, integrating functional designs such as Visio flows, to illustrate seamless customer touchpoints and interactions throughout their journey with the brand. This playbook serves as a foundational guide, ensuring consistent experiences that reflect engagements to drive the brand's desired customer experiences, ultimately driving customer satisfaction and loyalty. These translate high-level brand experience strategy into detailed specifications. This includes inputs and outputs, segmentation requirements, message mapping/cadence requirements, rules for the population of dynamic modular content, and data/vendor integration requirements.

Micro-experience Documentation: Create and maintain functional documentation of micro-experiences, delineating the specific features, user pathways, and technical specifications that characterize each interaction. Outline the intended functionality and desired user interactions to serve as clear requirements for Experience Architects to efficiently implement micro-experiences within broader customer journeys.

Metadata Definitions: Responsible for defining and maintaining metadata standards at both campaign and program levels, ensuring consistency, accuracy, and relevance across all marketing initiatives. By establishing clear metadata definitions, this role facilitates effective campaign tracking, performance analysis, and data-driven decision-making, ultimately driving strategic alignment and optimizing marketing effectiveness

Personalization Capabilities: Advises on personalization capabilities and best practices to drive enhanced experiences through segmentation, message mapping, engagement cadence, and content mapping.

Stakeholder Engagement: Partners with brand marketing, Omnichannel Orchestration, and Experience Architects to define and document the business requirements for omnichannel customer engagements. Develops and manages project plans and timelines; ensures full alignment across internal and external stakeholders and other partners. Submits campaign project requests to Execution teams via workflow management tool (Workfront); manage campaigns through their lifecycle using the workflow management tool.

UAT Support: Teams with QA leads to ensure campaigns are thoroughly tested end-to-end before go-live; approves pre-launch UAT test plans and test cases, pre-launch UAT results, and post-production testing results. Manages content proofing process. Ensures campaigns are tagged appropriately to enable measurement and analytics.

Your impact:

About you:

• Bachelor’s degree in Business Administration, Marketing, Data Science, Information Technology or related field.
• 8+ years of patient marketing, database marketing, CRM, marketing, account management, project management and/or other related roles required. Pharmaceutical, retailor Financial Services industry experience preferred.
• Advanced degrees or certifications in project management, digital marketing, or a related discipline are a plus.
• Proven experience in creating and maintaining customer experience playbooks, integrating functional designs, and managing digital content projects.
• Experience in defining and maintaining metadata standards and ensuring data-driven marketing effectiveness.
• Strong understanding of digital content production, workflows, and supply chain management.
• Proficiency in using project management and workflow tools such as Workfront.
• Familiarity with content management systems (CMS) and digital asset management (DAM) systems.
• Knowledge of personalization tools and techniques, including segmentation, message mapping, and engagement cadence

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

Base Salary Range: [110,000] – [145,000]

The compensation range displayed reflects the full span of pay across all of our U.S. geographic pay areas and experience levels. Your actual base salary offer will be determined based on multiple factors, including:

• Geographic Pay Area (US 1 through US 5, reflecting cost-of-labor differences)
• Experience & Qualifications relevant to the role
• Internal Equity alignment with employees in similar roles and levels

What This Means for You

• The minimum of the posted range represents the starting point for candidates in the lowest cost-of-labor pay areas (US 5).
• The maximum of the posted range represents the upper threshold for candidates in the highest cost-of-labor pay areas (US 1 / US 2).
• Candidates are aligned to pay areas based on their primary work location.

For Current Employees

Posted salary ranges reflect the full compensation band across all U.S. pay areas and experience levels. Your individual compensation is based on your specific pay area, hire date, performance trajectory, and internal equity. Differences between your current salary and the posted range are not indicative of a pay discrepancy. Please contact HR with any questions.

Benefits Overview

This role is eligible for a comprehensive benefits package, including medical, dental, and vision coverage; life and disability insurance; a 401(k)-retirement plan; seven (7) sick leave days, vacation paid time off, and paid holidays; all in accordance with Company plans. Specific benefits are governed by applicable plan documents.

Indegene is committed to pay equity and transparency. We regularly benchmark our compensation against market data to ensure competitive and fair pay practices across all locations.