CRM Marketing Architect: Lifecycle & Automation Lead

Gentex Corporation; Zeeland (MI); Sur place; USD 70 000 - 100 000; Plein temps

Résumé du poste

Gentex Corporation seeks a CRM Marketing Specialist III to lead and optimize customer relationship marketing programs across consumer and connected product brands. You will architect CRM workflows, develop data-driven journeys, and drive campaign performance with cross-functional teams to enhance acquisition, retention, and loyalty.

On-site role requiring hands-on expertise in CRM architectures, marketing automation platforms, and segmentation strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field.
• 4+ years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing.
• Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, or similar systems.
• Demonstrated experience developing advanced customer journeys, marketing automation workflows, segmentation strategies, and lifecycle marketing campaigns.
• Strong analytical, reporting, and customer insight capabilities.
• Experience presenting campaign performance and strategic recommendations to leadership.
• Proficiency in Microsoft Office.

Responsabilités

• Develop and lead customer engagement strategies that support acquisition, retention, loyalty, personalization, and customer experience, partnering with cross-functional teams to translate business objectives into effective CRM programs and consistent customer experiences.
• Lead CRM marketing initiatives in support of HomeLink, PLACE, eSight, and future Gentex consumer initiatives.
• Serve as the technical subject matter expert for CRM and marketing automation, establishing best practices and leading the evaluation, optimization, and continuous improvement of CRM architecture, technologies, integrations, and engagement processes.
• Design, develop, and optimize CRM workflows, automated customer journeys, and trigger communications across email, SMS, push notifications, in-app messaging, and other media as applicable.
• Lead the development and optimization of customer lifecycle messaging by creating compelling, data-driven communications and establishing best practices for CRM copywriting, personalization, and customer engagement.
• Lead campaign planning, testing, deployment, optimization, and post-campaign analysis.
• Establish CRM campaign best practices and quality standards.
• Develop customer segmentation strategies and leverage customer data, analytics, and reporting to measure campaign performance, identify trends, and recommend continuous improvements.
• Ensure CRM initiatives comply with applicable privacy regulations, customer communication preferences, and company policies.
• Other duties as assigned.

Connaissances

CRM

Marketing automation

Customer lifecycle marketing

Audience segmentation

Data analytics

Campaign optimization

Cross-functional collaboration

Campaign performance reporting

Formation

Bachelor's degree in Marketing/Communications/Business/Data Analytics

Outils

HubSpot

Salesforce Marketing Cloud

Marketo

Pardot

Klaviyo

Description du poste

Gentex Corporation seeks a CRM Marketing Specialist III to lead and optimize customer relationship marketing programs across consumer and connected product brands. You will architect CRM workflows, develop data-driven journeys, and drive campaign performance with cross-functional teams to enhance acquisition, retention, and loyalty.

On-site role requiring hands-on expertise in CRM architectures, marketing automation platforms, and segmentation strategies.