Senior CRM Marketing Specialist

Gentex Corporation; Centennial (CO); On-site; USD 85,000 - 125,000; Full time

Job summary

Gentex Corporation is seeking a CRM Marketing Specialist III to lead the development, execution, and optimization of customer relationship marketing programs across Gentex’s consumer and connected product brands. You will act as the technical SME for CRM execution, lifecycle marketing, and campaign optimization.

You’ll design and optimize CRM workflows across email, SMS, push, in-app messaging, and other channels, driving data-driven communications and personalized customer journeys.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field.
• 4+ years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing.
• Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, or similar systems.

Responsibilities

• Develop and lead customer engagement strategies for acquisition, retention, loyalty, and personalization.
• Lead CRM initiatives for Gentex consumer brands and future initiatives.
• Serve as the technical SME for CRM architecture, technologies, integrations, and processes.

Skills

CRM strategy

Marketing automation

Audience segmentation

Campaign optimization

Analytics & reporting

Leadership

Education

Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field

Tools

HubSpot

Salesforce Marketing Cloud

Marketo

Pardot

Klaviyo

Job description

At Gentex, you’ll help create innovative technologies that improve how people live, travel, and stay connected. Join a company driven by quality products across an evolving range of industries.

POSITION OVERVIEW

The CRM Marketing Specialist IIIis responsible forleading the development, execution, and optimization of customer relationship marketing programs that support Gentex’s consumer and connected product brands.Thisroleserves as the technical subject matter expert for CRM execution, customer lifecycle marketing, marketing automation, audience segmentation, and campaign optimization.

WHAT YOU’LL DO

• Develop and lead customer engagement strategies that support acquisition, retention, loyalty, personalization, and customer experience, partnering with cross-functional teams to translate businessobjectivesinto effective CRM programs and consistent customer experiences.

• Lead CRM marketing initiatives in support of HomeLink, PLACE, eSight, and future Gentex consumer initiatives.

• Serve as the technical subject matter expert for CRMand marketing automation,establishingbest practices and leading the evaluation, optimization, and continuous improvement of CRM architecture, technologies, integrations, and engagement processes.

• Design, develop, andoptimizeCRM workflows, automated customer journeys, andtriggercommunications across email, SMS, push notifications, in-app messaging, and othermedia as applicable.

• Leadthe development and optimization of customer lifecycle messaging by creating compelling, data-driven communications andestablishingbest practices for CRM copywriting, personalization, and customer engagement.

• Lead campaign planning, testing, deployment, optimization, and post-campaign analysis.

• Establish CRM campaign best practices and quality standards.

• Develop customer segmentation strategies and leverage customer data, analytics, and reporting to measure campaign performance,identifytrends, and recommend continuous improvements.

• Ensure CRM initiativescomply withapplicable privacy regulations, customer communication preferences, and company policies.

• Other duties as assigned.

HOW YOU’LL DO IT

• Customer Focus - Building strong customer relationships and delivering customer-centric solutions.

• Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.

• Analytical Thinking - Tackling a problem by using a logical, systematic, and sequential approach.

• Cultivating Innovation - Creating new and better ways for the organization to be successful.

• Project Management - Applying knowledge, skills, tools, and techniques to manage and meet project requirements

• Building Collaborative Relationships - Developing,maintaining, and strengthening partnerships with others inside or outside the organization.

• Maintaininga high levelof honesty, integrity, confidentiality, and compliance with company policies and applicable customer privacy regulations.

• Complying withall Company policies and procedures, safety regulations, company safety policies and safely perform all duties, including but not limited to, promoting a safe workplace.

WHAT TO BRING

• Bachelor’s degreein Marketing, Communications, Business, Data Analytics, or relatedfield.

• 4+ years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing.

• Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot,Klaviyo, or similar systems.

• Demonstrated experience developing advanced customer journeys, marketing automation workflows, segmentation strategies, and lifecycle marketing campaigns.

• Strong analytical, reporting, and customer insight capabilities.

• Experience presenting campaign performance and strategic recommendations to leadership.

• Proficiencyin Microsoft Office.

WHAT WILL HELP

• HubSpot Marketing Hub Professional or Enterprise certification (or equivalent CRM platform certification).

• Experience with consumer products, connected products, SaaS, automotive technology, or smart home products.

• Knowledge of customer acquisition, retention, loyalty, and lifecycle marketing strategies.

• Experience with A/B testing, personalization, conversion optimization, and customer journey optimization.

• Familiarity with website analytics, SEO, customer data platforms (CDPs), and digital marketing technologies.

• Experience integrating CRM platforms with websites, e-commerce platforms, customer support systems, mobile applications, or third-party marketing technologies.

• Knowledge of customer privacy regulations, marketing compliance, and CRM governance best practices.

Gentex is an equal opportunity employer

Assistance

Gentex is committed to working with and providing reasonable accommodation to applicants with disabilities. For accommodation requests, email us at [e-mail]. Gentex will not discriminate against any qualified individual who can perform the essential functions of the job with or without a reasonable accommodation.

Understand your right to work

At Gentex, we use E-verify to confirm you’re authorized to work in the U.S.

E-Verify – English & Spanish

Right to Work – English

Right to Work – Spanish