Remote CRM Campaign Architect & Journey Lead

Acxiom; Montpelier (VT); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Acxiom seeks an Expert Decision Support Analyst to support GM’s Customer Engagement and Marketing by planning and executing personalized, cross‑channel campaigns. You will partner with marketing operations, IT, agencies, and vendors to translate business needs into scalable campaign solutions.

The role combines CRM/database marketing expertise with hands‑on campaign operations across email, SMS, push, social, and web channels, delivering accurate, compliant communications in a fast-paced

Qualifications

• Bachelor’s degree in marketing or related field.
• 5+ years in marketing tech, ops, CRM, or analytics.
• Experience planning omnichannel digital marketing programs across email, SMS, push, social, web.
• Experience gathering, translating, and documenting business, technical, data, and campaign requirements.
• Experience with journey orchestration, user-flow design, audience segmentation, data mapping, campaign specifications, and end-to-end testing.
• Hands-on experience using customer-level event and attribute data for segmentation, targeting, personalization, and measurement.

Responsibilities

• Consult with marketing stakeholders and partners on campaign strategy, audiences, data requirements, channels, timing, content, delivery, analytics, and measurement.
• Own or coordinate automated and ad hoc 1:1 marketing programs across email, SMS, push, social, web, and other relevant channels.
• Help transform traditional campaign plans into personalized, journey-based experiences through journey orchestration, user-flow design, audience logic, personalization, and campaign requirements.
• Configure and support campaign execution across Adobe Campaign v8, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and other MarTech tools.
• Gather and document business, technical, data, and campaign requirements; translate them into program logic, data mapping, campaign specifications, and solution enhancements.
• Partner with Activation, Marketing Operations, GMIT, agencies, vendors, and fulfillment teams on program architecture, system integrations, deployment planning, end-to-end testing, and optimization.
• Apply data-quality, privacy, governance, and campaign-validation practices to ensure accurate, compliant, and high-quality customer communications.
• Troubleshoot complex database, campaign, workflow, and delivery issues; recommend practical solutions and implement approved changes.
• Coordinate brand and corporate Marketing Operations updates, including intake, prioritization, dependencies, timelines, and cross-channel initiatives.
• Manage multiple programs, lines of business, and stakeholder deadlines while communicating status, risks, decisions, and required changes.
• Promote effective adoption of MarTech tools, journey-based marketing practices, and practical innovations that improve campaign delivery and customer experience.

Skills

CRM & database marketing

Omnichannel marketing

Journey orchestration

SQL / Databricks

Adobe Campaign / AEP / AJO

Stakeholder management

Education

Bachelor’s degree in marketing or related field

Tools

Adobe Campaign v8

Adobe Experience Platform

Adobe Journey Optimizer

Job description

Acxiom seeks an Expert Decision Support Analyst to support GM’s Customer Engagement and Marketing by planning and executing personalized, cross‑channel campaigns. You will partner with marketing operations, IT, agencies, and vendors to translate business needs into scalable campaign solutions.

The role combines CRM/database marketing expertise with hands‑on campaign operations across email, SMS, push, social, and web channels, delivering accurate, compliant communications in a fast-paced