Senior CRM & Lifecycle Marketing Architect

Gentex Corporation; Centennial (CO); On-site; USD 85,000 - 125,000; Full time

Job summary

Gentex Corporation is seeking a CRM Marketing Specialist III to lead the development, execution, and optimization of customer relationship marketing programs across Gentex’s consumer and connected product brands. You will act as the technical SME for CRM execution, lifecycle marketing, and campaign optimization.

You’ll design and optimize CRM workflows across email, SMS, push, in-app messaging, and other channels, driving data-driven communications and personalized customer journeys.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field.
• 4+ years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing.
• Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, or similar systems.

Responsibilities

• Develop and lead customer engagement strategies for acquisition, retention, loyalty, and personalization.
• Lead CRM initiatives for Gentex consumer brands and future initiatives.
• Serve as the technical SME for CRM architecture, technologies, integrations, and processes.

Skills

CRM strategy

Marketing automation

Audience segmentation

Campaign optimization

Analytics & reporting

Leadership

Education

Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field

Tools

HubSpot

Salesforce Marketing Cloud

Marketo

Pardot

Klaviyo

Job description

Gentex Corporation is seeking a CRM Marketing Specialist III to lead the development, execution, and optimization of customer relationship marketing programs across Gentex’s consumer and connected product brands. You will act as the technical SME for CRM execution, lifecycle marketing, and campaign optimization.

You’ll design and optimize CRM workflows across email, SMS, push, in-app messaging, and other channels, driving data-driven communications and personalized customer journeys.