CRM Manager - Hybrid

TAPCO (Traffic and Parking Control Co., LLC); Brown Deer (WI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus plan

10 paid holidays

Paid vacation

Parental leave

401k match

Short-term disability

Health insurance

Vision & Dental

Company events

Employee committees

Job summary

TAPCO, a leader in traffic and parking control, is seeking a CRM Manager to lead our customer relationship management strategy and platform administration. You will align CRM tools with sales, demand generation, service, and operations, driving data quality, user adoption, and cross-functional collaboration to support growth.

This role reports to the Sales Operations Manager and requires five+ years in CRM management, with Salesforce experience preferred, in manufacturing or B2B contexts.

Qualifications

• Five+ years CRM management experience in a business environment.
• Experience defining CRM strategy and requirements to support organizational objectives.
• Strong knowledge of data governance, reporting, and metrics.
• Proven ability to drive user adoption and change management.

Responsibilities

• Lead the CRM strategy and roadmap to align with business goals.
• Prioritize CRM capabilities to meet evolving needs.
• Establish data governance standards to ensure data quality.
• Collaborate with Sales, Demand Gen, Service and Operations to improve customer experience.
• Drive automation to increase efficiency and scalability.
• Promote CRM adoption through training and support.
• Monitor CRM performance and identify improvement opportunities.
• Serve as CRM business owner and advocate for customer-centric processes.

Skills

CRM platforms

CRM strategy

Data governance

Training users

Stakeholder engagement

Analytical skills

Process improvement

Education

Bachelor's degree

Tools

Salesforce

Job description

What TAPCO has to offer you

• Bonus Plan
• 10 Paid Holidays
• Paid Vacation and Personal Time
• Four Weeks of Paid Parental Leave with no waiting period
• 401K Plan with Employer Match (fully vested on day one)
• Company-Funded Short-Term Disability
• Health, Vision, and Dental insurance
• Quarterly Company Events and Lunches
• Have a say in TAPCO Happenings by joining the Fun or Safety Committee

What you will accomplish as a CRM Manager at TAPCO:

The CRM Manager is responsible for leading the organization's customer relationship management strategy, processes, and platform administration. This role ensures CRM tools effectively support sales, demand generation, service, and operational objectives while driving data quality, user adoption, customer insights, and continuous process improvement. The CRM Manager collaborates closely with cross-functional teams to optimize customer experience, improve operational efficiency, and support business growth. This role reports to the Sales Operations Manager.

Essential Duties and Responsibilities

Duties listed below may vary in terms of importance and other duties may be added or eliminated as this position develops.

• Lead the CRM strategy and roadmap to support business objectives.
• Define and prioritize CRM capabilities to meet evolving business needs.
• Establish data governance standards to ensure data quality and integrity.
• Partner with Sales, Demand Generation, Service, and Operations to improvecustomerexperience.
• Drive process improvements and automation to increase efficiency and scalability.
• Promote CRM adoption through training, support, and change management.
• Monitor CRM effectiveness and business outcomes, identifying opportunities for improvement.
• Serve as the CRM business owner and advocate for customer-centric processes.

Required Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge/Skill/Ability

• Strong proficiency with CRM platforms to support business processes, sales effectiveness and customer engagement.
• Comprehensive knowledge of CRM strategy, customer lifecycle management, and sales processes.
• Excellentanalytical, problem-solving, communication, and stakeholder engagement skills
• Experience defining business requirements, process improvements, and adoption strategies.
• Knowledge of data governance, reporting, and business performance metrics.
• Ability to lead change, influence stakeholders, and drive user adoption across the organization.
• Experience trainingand supporting users at all levels.

Required Experience

• BA/BS in Business, Information Systems, Marketing, or related field, or equivalent experience.
• Five or more years of experience in CRM management, sales operations, customer experience, or business process leadership.
• Experience defining CRM strategy, business requirements, and process improvements that support organizationalobjectives.
• Experience with Salesforce or comparable CRM platform preferred.
• Background in manufacturing, distribution, or B2B environments preferred.

About Us:

At TAPCO, our mission is to enhance transportation and personal safety in our communities through innovative solutions and products. We are driven to save lives! Are you looking for a career where you can earn a great wage based on experience and performance, your contributions are recognized, and you will have growth potential? Then choose TAPCO!

As an EEO Employer, including Veterans and Individuals with Disabilities, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran or disability status or other acceptable taglines in all printed employment advertisements.