CRM Strategy & Adoption Lead | Data-Driven Growth

TAPCO Inc.; Milwaukee (WI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus Plan

Paid Holidays

Paid Vacation and Personal Time

Parental Leave

401K with Employer Match

Short-Term Disability

Health, Vision, and Dental insurance

Company Events & Lunches

Committee involvement

Job summary

TAPCO Inc. is seeking a CRM Manager to lead the organization’s CRM strategy, processes, and platform administration.

This role ensures CRM tools support sales, demand generation, service, and operations while driving data quality and customer insights, reporting to the Sales Operations Manager. Responsibilities include defining CRM capabilities, governance, and change management, while collaborating with cross-functional teams to improve customer experience and operational efficiency.

Qualifications

• Strong proficiency with CRM platforms to support business processes, sales effectiveness and customer engagement.
• Comprehensive knowledge of CRM strategy, customer lifecycle management, and sales processes.
• Analytical, problem-solving, communication, and stakeholder engagement skills.
• Experience defining business requirements, process improvements, and adoption strategies.
• Knowledge of data governance, reporting, and business performance metrics.
• Ability to lead change, influence stakeholders, and drive user adoption across the organization.
• Experience training and supporting users at all levels.

Responsibilities

• Lead the CRM strategy and roadmap to support business objectives.
• Define and prioritize CRM capabilities to meet evolving business needs.
• Establish data governance standards to ensure data quality and integrity.
• Partner with Sales, Demand Generation, Service, and Operations to improve customer experience.
• Drive process improvements and automation to increase efficiency and scalability.
• Promote CRM adoption through training, support, and change management.
• Monitor CRM effectiveness and business outcomes, identifying opportunities for improvement.
• Serve as the CRM business owner and advocate for customer-centric processes.

Skills

CRM proficiency

CRM strategy

Analytical skills

Requirements gathering

Data governance

Change management

User training

Education

Bachelor's degree

Tools

Salesforce

Job description

TAPCO Inc. is seeking a CRM Manager to lead the organization’s CRM strategy, processes, and platform administration.

This role ensures CRM tools support sales, demand generation, service, and operations while driving data quality and customer insights, reporting to the Sales Operations Manager. Responsibilities include defining CRM capabilities, governance, and change management, while collaborating with cross-functional teams to improve customer experience and operational efficiency.