CRM Manager

Pacifica Continental; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Pacifica Continental is hiring a CRM Manager for their Sportsbook and Casino division in the United States. The successful candidate will be responsible for creating and executing a comprehensive CRM strategy, planning targeted campaigns across multiple channels, and utilizing data to enhance customer engagement and retention. A minimum of 4 years in CRM or marketing is required, along with strong analytical and organizational skills. This role offers the opportunity to work closely with global teams and make a significant impact in a thriving market.

Qualifications

• Minimum 4 years in CRM, lifecycle management or marketing.
• Track record of developing and implementing campaign strategies.
• Ability to extract customer insights from data.
• Strong organization and planning skills with attention to detail.

Responsibilities

• Develop and implement CRM strategy for the Sportsbook and Casino products.
• Plan and execute targeted campaigns through various channels.
• Collaborate with teams to analyze revenue performance and forecast results.
• Regularly report campaign successes to senior stakeholders.

Skills

CRM strategy development

Data analysis

Campaign management

Customer segmentation

Attention to detail

Job description

In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels, for creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation and cross-sell objectives for Sportsbook and Casino members.

Responsibilities

• Develop a comprehensive, data-driven CRM strategy for the Chile market, in collaboration with the HQ team taking into account local compliance, market conditions and competition;
• Ownership of the CRM plan;
• Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media;
• Liaise with CRM Strategy Team in Athens HQ for fine‑tuning of the automated lifecycle journeys, keeping them updated on market insights, competition intelligence, best practices;
• Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes;
• Deploy the bonus budget profitably through robust planning, execution and analysis;
• Analyze historical revenue performance and forecast future program performance;
• Initiate and manage the development process of creatives –from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response;
• Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns;
• Identify customer touchpoints and ensure that the right actions and communications are implemented;
• Keep abreast of advertising standards and consumer protection laws and standards in Chile;
• Follow and report on competitor activity within the Chile market;
• Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation.

Requirements

• Min. 4 years of CRM, lifecycle management or marketing, preferably in a technology company;
• Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile;
• Well versed in extracting customer insight from data;
• Great organization, planning and prioritization skills, with strong attention to details