CRM manager

Growe Talents group; United States; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health & Wellness Focus

Global Medical Coverage

Benefits Programs

Performance-Driven Rewards

Dynamic Work Environment

Job summary

Growe Talents group partners with an international online gaming company to hire a CRM specialist for casino and sports betting brands. You will manage the full customer lifecycle, plan campaigns, build segmentation strategies, and optimize multichannel communications across email, SMS, and push notifications.

You will design tests, analyze CRM KPIs daily, and collaborate with design, content, and product teams to deliver high-quality, on-brand promotions. English proficiency required.

Qualifications

• 3+ years of CRM experience in casino/sports betting.
• Expertise in segmentation and personalized messaging.
• Hands-on with email, SMS, push and other CRM channels.
• Strong understanding of bonus mechanics and player journeys.
• Advanced analytics to derive actionable insights.
• Proficiency with CRM platforms and tools.

Responsibilities

• Develop and execute CRM strategies for casino and sports brands.
• Lead planning and analysis of promotional campaigns for acquisition and retention.
• Build advanced customer segmentation based on behavioral data.
• Design, execute, and evaluate A/B and multivariate tests.
• Oversee multichannel campaign execution (email, SMS, push, auto calls).
• Collaborate with design, content, and product teams on promotions.
• Develop automated player journeys and retention funnels.
• Plan monthly promotional calendars including gamification mechanics.
• Track CRM KPIs daily, weekly, and monthly; optimize engagement.

Skills

CRM strategy

Segmentation

Multichannel campaigns

A/B testing

Data analytics

English proficiency

Tools

CRM platforms

Job description

Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.

Perfect for those who aim to:

Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;

Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;

Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;

Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;

Oversee multichannel campaign execution (email, SMS, push notifications, auto calls);

Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;

Develop and refine automated player journeys and customer retention funnels;

Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;

Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;

Improve customer engagement and communication metrics based on data insights.

Experience you’ll need to bring:

3+ years of CRM experience in the casino and sports betting industry;

Proven expertise in developing segmentation strategies and personalized communication;

Hands‑on experience with email, SMS, push, and other CRM channels;

Strong understanding of bonus mechanics, player journey funnels, and engagement tactics;

Advanced analytical skills; ability to draw actionable insights from large data sets;

Familiarity with CRM platforms;

Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus;

Upper‑intermediate or higher level of English (both written and verbal).

It's a perfect match if you have those personal features:

Attention to detail and organizational skills;

Ability to think creatively, strategically, identify and resolve problems;

Good communication and collaboration skills;

• Proactive attitude and ownership mindset to independently manage and optimize campaign performance.

Our clients offer competitive benefits to support your professional and personal growth, including:

Health & Wellness Focus;

Global Medical Coverage;

Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

Performance-Driven Rewards;

Dynamic Work Environment.