CRM & Lifecycle Marketing Manager - Klaviyo & Loyalty

Evereve; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

EVEREVE is seeking a data-driven Manager, CRM & Lifecycle to join our marketing team in Minneapolis. You will own Klaviyo, drive segmentation, personalization, testing, and automated journeys to grow lifetime value and repeat purchases.

In this role, you’ll manage loyalty communications, coordinate with Ecommerce and Technology, and build a quarterly lifecycle roadmap with measurable goals. The position is full-time in-office, with remote Fridays as noted.

Qualifications

• 4–6 years in CRM or lifecycle marketing in retail/ecommerce
• Strong Klaviyo experience with segmentation and automated flows
• Proven track record in loyalty communications
• Analytical skills to translate data into strategy
• Experience with structured A/B testing programs
• In-office full-time role; M–Th in office, Fri remote

Responsibilities

• Own and optimize Klaviyo as the primary CRM platform owner
• Lead audience segmentation and personalization strategies
• Build and execute the lifecycle marketing roadmap with automated journeys
• Manage loyalty communications and member engagement initiatives
• Drive testing and continuous optimization across email campaigns
• Own CRM analytics and performance reporting with weekly/monthly insights
• Ensure flawless email execution with cross-functional collaboration

Skills

CRM marketing

Lifecycle marketing

Email marketing

Klaviyo

A/B testing

Analytics

Audience segmentation

Project management

Tools

Klaviyo

Google Analytics 4

Looker

Job description

EVEREVE is seeking a data-driven Manager, CRM & Lifecycle to join our marketing team in Minneapolis. You will own Klaviyo, drive segmentation, personalization, testing, and automated journeys to grow lifetime value and repeat purchases.

In this role, you’ll manage loyalty communications, coordinate with Ecommerce and Technology, and build a quarterly lifecycle roadmap with measurable goals. The position is full-time in-office, with remote Fridays as noted.