CRM & Lifecycle Marketing Lead (Contractor)

Curology; San Diego (CA); On-site; USD 96,000 - 124,000; Part time

Job summary

Curology, a dermatologist-founded skincare company, is seeking a CRM Manager - Contractor to lead end-to-end lifecycle marketing campaigns. You will own segmentation, messaging, and on-brand creative direction, working hands-on in Iterable to build journeys and ensure data accuracy.

The role emphasizes collaboration with Analytics and Engineering, plus the ability to translate business goals into precise audience definitions and test-driven optimization.

Qualifications

• 5–7 years of CRM or lifecycle marketing experience with ownership across strategy, creative, and execution.
• Hands-on experience building campaigns in Iterable or similar ESP.
• Experience writing creative briefs and providing actionable feedback to designers.
• Comfort analyzing campaign performance data and applying insights to future campaigns.
• Familiarity with A/B testing for messaging and send strategy.
• Bachelor's degree preferred or equivalent hands-on CRM experience.

Responsibilities

• Develop segmentation and channel strategies translating lifecycle goals into audience definitions.
• Define messaging strategy with cross-functional partners to align with lifecycle objectives.
• Write copy and develop creative briefs for designers; manage approvals with stakeholders.
• Build and deploy email and SMS campaigns hands-on in Iterable, including templates and triggers.
• Monitor campaign performance (open rate, CTR, revenue per send) and iterate campaigns accordingly.
• Collaborate with Analytics and Engineering to establish dashboards and data feeds into Iterable.

Skills

CRM strategy

Lifecycle marketing

Copywriting

Campaign execution

Data analysis

A/B testing

Project management

Cross-functional collaboration

Education

Bachelor's degree preferred

Equivalent hands-on CRM experience

Tools

Iterable

Klaviyo

Braze

SQL

Job description

Curology, a dermatologist-founded skincare company, is seeking a CRM Manager - Contractor to lead end-to-end lifecycle marketing campaigns. You will own segmentation, messaging, and on-brand creative direction, working hands-on in Iterable to build journeys and ensure data accuracy.

The role emphasizes collaboration with Analytics and Engineering, plus the ability to translate business goals into precise audience definitions and test-driven optimization.