CRM Campaigns Manager

Curology; United States; On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive salary and equity

Comprehensive health benefits

Flexible PTO

Parental leave

Donation matching

Company events

Free subscriptions to products

Job summary

Curology is looking for a CRM Manager to enhance engagement and retention for their brands. This role involves managing lifecycle marketing campaigns across various channels, optimizing customer touchpoints, and leading CRM strategies to drive revenue growth. Ideal candidates are data-savvy and detail-oriented professionals with experience in CRM operations.

Qualifications

• 5-7 years of experience in CRM operations or lifecycle marketing.
• Hands-on experience with email marketing platforms.
• Strong understanding of email deliverability and compliance.

Responsibilities

• Develop and execute a comprehensive CRM strategy.
• Manage end-to-end CRM campaign execution.
• Lead CRM performance analysis and reporting.

Skills

Analytical skills

Project management

Customer experience

Email marketing

A/B testing

Tools

Klaviyo

Braze

Iterable

Excel

Tableau

Job description

Curology is seeking a CRM Manager to lead and optimize lifecycle marketing campaigns that enhance engagement and retention for our Curology and Agency brands. This role, within the Lifecycle team, involves managing campaigns across email, SMS, and push notifications, collaborating across departments to deliver CRM programs with excellence.

The ideal candidate is highly organized, execution-focused, and data-savvy, capable of managing campaign operations while continuously improving performance through testing and iteration. They thrive on details and are motivated by creating thoughtful customer touchpoints that foster loyalty and long-term value.

This position offers a great opportunity for a CRM professional eager to take ownership and work within a high-impact team.

Requirements

• Develop and execute a comprehensive CRM strategy to improve customer engagement, increase CTR, reduce churn, and grow revenue through customer LTV.
• Manage end-to-end CRM campaign execution, including calendar planning, template development, QA/testing, and deployment.
• Build and optimize automated lifecycle journeys (e.g., welcome, win-back, reactivation) targeting key milestones to boost conversion, retention, and winback rates.
• Manage customer segmentation strategies, ensuring data quality, audience targeting, and compliance with privacy regulations like GDPR and CCPA.
• Lead CRM performance analysis, reporting on KPIs such as open rates, CTR, and revenue, and apply insights to optimize campaigns. Conduct A/B testing with rigor.
• Proactively manage CRM tools and integrations, recommending improvements and working with engineering teams to ensure seamless data flow.
• Stay informed on industry trends to keep Curology competitive and innovative.

Qualifications

• 5-7 years of experience in CRM operations or lifecycle marketing, preferably in D2C or subscription-based businesses.
• Hands-on experience with email marketing platforms (e.g., Klaviyo, Braze, Iterable) and customer data management.
• Strong understanding of email deliverability, compliance, and regulations (CAN-SPAM, GDPR).
• CRM technical skills, including familiarity with HTML/CSS for email design.
• Solid analytical skills with experience using tools like Excel, Tableau, or similar for data analysis.
• Experience with A/B testing strategies.
• Knowledge of CRM best practices and customer lifecycle management.
• Project management skills to handle multiple projects with attention to detail.
• Excellent communication skills for cross-functional collaboration and reporting.
• Passion for customer experience and journey enhancement.

Benefits

Curology offers competitive salary and equity, comprehensive health benefits, flexible PTO, holidays, parental leave, commuter benefits, donation matching, company events, and free subscriptions to Curology or Agency products.

Salary Range: $140,000 - $180,000, depending on location and experience.

We encourage applications from diverse backgrounds and are committed to inclusivity.