Client Lifecycle Marketing Lead — Retention & Growth

Crelate; Eagle (ID); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work hours

Opportunities to wear multiple hats

Startup-like environment

Awesome coworkers

Job summary

Crelate is hiring a Client Journey Marketing Manager to own the voice across the entire client lifecycle—from signup through renewal. You will build a centralized communications calendar and own end-to-end execution, collaborating with onboarding, renewals, and the CSM team to trigger targeted outreach.

You’ll craft one-to-one and one-to-many messaging, drive lifecycle emails in HubSpot, and optimize every touchpoint to maximize retention, expansion, and advocacy across existing clients.

Qualifications

• 5–7 years of client marketing or lifecycle experience at a B2B SaaS company.
• Hands-on with HubSpot and marketing automation.
• Own end-to-end campaigns and reporting.
• Strong writing and ability to adapt brand voice.
• Analytical with understanding of SaaS metrics (NRR, churn, LTV).
• Collaborative across CS, support, sales, product, RevOps.
• Recruiting/HR tech experience is a plus.

Responsibilities

• Own a single client communications calendar across lifecycle (signup, onboarding, adoption checks, milestones, product launches, renewals).
• Define signals to trigger outreach with cross-team alignment.
• Build lifecycle email and automation in HubSpot.
• Own cross-sell and upsell programs and CTAs.
• Run review campaigns (G2/Capterra, app store) for reputation.
• Identify client stories and develop case studies and testimonials.
• Celebrate client milestones and achievements publicly.
• Design handoffs between onboarding, support, success, renewals, and marketing for seamless experience.
• Maintain weekly KPI dashboard on retention, expansion, and engagement.

Skills

Client marketing

Lifecycle marketing

AI integration

Hands-on builder

Strong writing

Cross-functional collaboration

Data analysis

SaaS economics

Brand voice adapation

Tools

HubSpot

Job description

Crelate is hiring a Client Journey Marketing Manager to own the voice across the entire client lifecycle—from signup through renewal. You will build a centralized communications calendar and own end-to-end execution, collaborating with onboarding, renewals, and the CSM team to trigger targeted outreach.

You’ll craft one-to-one and one-to-many messaging, drive lifecycle emails in HubSpot, and optimize every touchpoint to maximize retention, expansion, and advocacy across existing clients.