CRM Lifecycle Growth Lead

iHerb, LLC; United States; Remote; USD 77,000 - 110,000; Full time

Job summary

iHerb, a global health and wellness company, is expanding its retention marketing team with a CRM Program Manager. You will own one or more lifecycle marketing channels, such as Direct Mail, SMS/WhatsApp, and email programs, driving engagement and revenue through strategy, segmentation, and tests.

The role blends strategy and operations: identify growth opportunities, prioritize work, coordinate across teams, and oversee KPI reporting from opt-ins to conversions.

Qualifications

• 7+ years of marketing experience in CRM or retention marketing.
• Proven experience managing one or more CRM channels — such as direct mail, SMS, push notifications, or email.
• Demonstrated ability to prioritize, manage multiple initiatives, and work cross-functionally.
• Strong project management and organizational skills — able to translate vision into clear execution plans. Familiar with data tools (Excel, SQL, Tableau/Power BI).
• Experience with direct-to-consumer brands preferred.
• Asana, Confluence, Jira experience preferred

Responsibilities

• Own end-to-end CRM channels (e.g., Direct Mail, SMS/WhatsApp, push, or opt-in programs).
• Define the strategy, roadmap, and KPIs for each program.
• Manage campaign planning and execution across owned channels with targeting, personalization, testing, and delivery.
• Develop segmentation, audience rules, and message frameworks for relevance and performance.
• Oversee creative development and review processes for all campaigns and touchpoints.
• Define metrics and reporting for opt-in, delivery, engagement, conversion, and revenue.

Skills

Communication skills

Analytical skills

Excel proficiency

Project management tools (Asana)

Tools

Asana

Confluence

Jira

Excel

Looker

Tableau

Power BI

SQL

Job description

iHerb, a global health and wellness company, is expanding its retention marketing team with a CRM Program Manager. You will own one or more lifecycle marketing channels, such as Direct Mail, SMS/WhatsApp, and email programs, driving engagement and revenue through strategy, segmentation, and tests.

The role blends strategy and operations: identify growth opportunities, prioritize work, coordinate across teams, and oversee KPI reporting from opt-ins to conversions.