CRM & Lead Optimization Strategist

TUV SUD America; Alpharetta (GA); On-site; USD 65,000 - 79,000; Full time

Job summary

TUV SUD America is seeking a CRM & Lead Management Specialist to support lead management, CRM administration, and automation initiatives that enhance sales efficiency and customer engagement. You will closely collaborate with Sales and Marketing to route leads, maintain data quality, and optimize the customer journey across multiple channels.

You will build reports, configure workflows, and implement AI-enhanced CRM improvements to support research and growth across teams in a dynamic,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• 1-3 years of experience supporting CRM, marketing operations, sales operations, lead management, or a related function.
• Experience working with CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or similar systems integrated with marketing automation or sales engagement tools.
• Knowledge of CRM workflow automation, lead scoring, customer segmentation, lead lifecycle management, and business process optimization.
• Experience developing reports and dashboards and interpreting CRM, campaign, and lead-conversion data, along with proficiency in Microsoft Excel and data-import best practices.
• Familiarity with digital marketing, demand generation, email marketing workflows, customer lifecycle management, and the use of AI prompts or tools to support research and sales activities.

Responsibilities

• Manage lead routing, assignment, and distribution within the CRM according to established business rules, while monitoring lead flow and identifying follow‑up gaps or pipeline bottlenecks.
• Create and manage sales leads from multiple sources, including email, phone, events, webinars, and marketing activities.
• Partner with Sales and Marketing to improve lead handoffs, lead nurturing, customer engagement, and conversion throughout the sales process.
• Maintain CRM data quality by auditing records, removing duplicates, applying data standards and naming conventions, and supporting accurate data imports.
• Build and maintain CRM reports and dashboards to track lead volume, campaign performance, conversion metrics, and other key sales and marketing indicators.
• Develop and manage lead scoring, customer segmentation, automated nurturing campaigns, email workflows, follow‑up sequences, and other CRM automation processes.
• Identify and implement opportunities to improve CRM utilization, operational efficiency, and customer experience, including the use of AI tools and CRM‑based AI agents to support lead management and market or company research.

Skills

CRM management

Lead routing

Sales operations

Data quality

Excel

Education

Bachelor's degree in Marketing / Business / Communications or related field

Tools

Salesforce

HubSpot

Microsoft Dynamics

Job description

TUV SUD America is seeking a CRM & Lead Management Specialist to support lead management, CRM administration, and automation initiatives that enhance sales efficiency and customer engagement. You will closely collaborate with Sales and Marketing to route leads, maintain data quality, and optimize the customer journey across multiple channels.

You will build reports, configure workflows, and implement AI-enhanced CRM improvements to support research and growth across teams in a dynamic,