CRM & Lead Automation Specialist - Bonus Eligible

TUV SUD America; San Diego (CA); On-site; USD 65,000 - 79,000; Full time

Benefits offered by this job

Annual bonus

Job summary

TUV SUD America is seeking a CRM & Lead Management Specialist to optimize lead routing, nurture campaigns, and CRM automation. You will work with Sales and Marketing to ensure accurate routing and strong customer engagement across channels.

The role focuses on data quality, reporting, and implementing AI-enabled CRM improvements to drive efficiency and conversion. Candidates should have 1–3 years of CRM experience and a Bachelor’s degree.

Qualifications

• Bachelor's degree required or equivalent experience.
• 1-3 years of experience supporting CRM or marketing operations.
• Experience with CRM platforms such as Salesforce, HubSpot, MS Dynamics or similar systems.

Responsibilities

• Manage lead routing, assignment, and distribution within the CRM.
• Create and manage sales leads from multiple sources (email, events, webinars).
• Partner with Sales and Marketing to improve lead handoffs and nurturing.
• Maintain CRM data quality by auditing records and imports.
• Build and maintain CRM reports and dashboards for key metrics.
• Develop and manage lead scoring, segmentation, and automated campaigns.
• Identify opportunities to improve CRM utilization and customer experience using AI tools.

Skills

CRM data analysis

Cross-functional collaboration

Excel

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

HubSpot

Microsoft Dynamics

Marketing automation

Job description

TUV SUD America is seeking a CRM & Lead Management Specialist to optimize lead routing, nurture campaigns, and CRM automation. You will work with Sales and Marketing to ensure accurate routing and strong customer engagement across channels.

The role focuses on data quality, reporting, and implementing AI-enabled CRM improvements to drive efficiency and conversion. Candidates should have 1–3 years of CRM experience and a Bachelor’s degree.