CRM & Lead Automation Specialist

TUV SUD America; Denver (CO); On-site; USD 65,000 - 79,000; Full time

Job summary

TUV SUD America is seeking a CRM & Lead Management Specialist to optimize lead routing, nurture programs, and data quality across Sales and Marketing. You will build automated workflows, manage scoring, and report on conversion metrics to improve the customer journey.

Working closely with Sales and Marketing, you will implement AI-assisted CRM enhancements, ensure accurate data, and drive efficiency in lead management and market research initiatives.

Qualifications

• Bachelor's degree or equivalent experience in marketing, business, or communications.
• 1-3 years CRM/marketing operations experience.
• Experience with Salesforce, HubSpot, or Microsoft Dynamics.
• Familiar with CRM automation, lead scoring, and lifecycle management.
• Proficient in Excel and data imports.

Responsibilities

• Manage lead routing and distribution in the CRM.
• Create and manage sales leads from multiple sources.
• Improve lead handoffs and nurturing with Sales and Marketing.
• Maintain CRM data quality and reporting dashboards.
• Develop and manage lead scoring and automated nurturing campaigns.
• Identify opportunities to improve CRM utilization and customer experience.

Skills

CRM platforms

Lead management

Sales operations

Data analysis

Excel

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Salesforce

HubSpot

Microsoft Dynamics

Job description

TUV SUD America is seeking a CRM & Lead Management Specialist to optimize lead routing, nurture programs, and data quality across Sales and Marketing. You will build automated workflows, manage scoring, and report on conversion metrics to improve the customer journey.

Working closely with Sales and Marketing, you will implement AI-assisted CRM enhancements, ensure accurate data, and drive efficiency in lead management and market research initiatives.