CRM & Lead Automation Specialist

TUV SUD America; Boston (MA); On-site; USD 65,000 - 79,000; Full time

Benefits offered by this job

Annual bonus

Job summary

TUV SUD America is seeking a CRM & Lead Management Specialist to support lead routing, CRM administration, and automation initiatives that enhance sales efficiency and customer engagement.

You will collaborate closely with Sales and Marketing to ensure accurate lead routing, nurture activities, and improved customer journeys. A strong background in CRM platforms and data quality is essential.

Qualifications

• Bachelor's degree or equivalent experience in marketing/related field.
• 1–3 years supporting CRM/marketing operations or related function.
• Experience with CRM platforms and marketing automation tools.
• Knowledge of CRM workflow automation, lead scoring, segmentation, lifecycle management.

Responsibilities

• Manage lead routing and distribution in the CRM according to business rules.
• Create and manage leads from multiple sources (email, events, webinars, campaigns).
• Collaborate with Sales and Marketing to improve handoffs, nurturing, and conversions.
• Maintain CRM data quality, remove duplicates, and ensure proper imports.

Skills

Lead management

CRM administration

Marketing automation

Data quality

Reporting & dashboards

Excel

Cross-functional collaboration

AI prompts/tools in CRM

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

HubSpot

Microsoft Dynamics

Job description

TUV SUD America is seeking a CRM & Lead Management Specialist to support lead routing, CRM administration, and automation initiatives that enhance sales efficiency and customer engagement.

You will collaborate closely with Sales and Marketing to ensure accurate lead routing, nurture activities, and improved customer journeys. A strong background in CRM platforms and data quality is essential.