CRM & Lead Management Specialist

TUV SUD America; Denver (CO); On-site; USD 65,000 - 79,000; Full time

Job summary

TUV SUD America is seeking a CRM & Lead Management Specialist to optimize lead routing, nurture programs, and data quality across Sales and Marketing. You will build automated workflows, manage scoring, and report on conversion metrics to improve the customer journey.

Working closely with Sales and Marketing, you will implement AI-assisted CRM enhancements, ensure accurate data, and drive efficiency in lead management and market research initiatives.

Qualifications

• Bachelor's degree or equivalent experience in marketing, business, or communications.
• 1-3 years CRM/marketing operations experience.
• Experience with Salesforce, HubSpot, or Microsoft Dynamics.
• Familiar with CRM automation, lead scoring, and lifecycle management.
• Proficient in Excel and data imports.

Responsibilities

• Manage lead routing and distribution in the CRM.
• Create and manage sales leads from multiple sources.
• Improve lead handoffs and nurturing with Sales and Marketing.
• Maintain CRM data quality and reporting dashboards.
• Develop and manage lead scoring and automated nurturing campaigns.
• Identify opportunities to improve CRM utilization and customer experience.

Skills

CRM platforms

Lead management

Sales operations

Data analysis

Excel

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Salesforce

HubSpot

Microsoft Dynamics

Job description

At TUV SUD Group we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands. We are TUV SUD Group.

At TUV SUD, the CRM & Lead Management Specialist supports lead management, CRM administration, and automation initiatives that improve sales efficiency and customer engagement. Working closely with Sales and Marketing, you will help ensure leads are accurately routed and followed up, maintain CRM data quality, develop automated workflows and nurturing activities, and continuously improve the customer journey and lead conversion process.

Your Tasks

• Manage lead routing, assignment, and distribution within the CRM according to established business rules, while monitoring lead flow and identifying follow‑up gaps or pipeline bottlenecks.
• Create and manage sales leads from multiple sources, including email, phone, events, webinars, and marketing activities.
• Partner with Sales and Marketing to improve lead handoffs, lead nurturing, customer engagement, and conversion throughout the sales process.
• Maintain CRM data quality by auditing records, removing duplicates, applying data standards and naming conventions, and supporting accurate data imports.
• Build and maintain CRM reports and dashboards to track lead volume, campaign performance, conversion metrics, and other key sales and marketing indicators.
• Develop and manage lead scoring, customer segmentation, automated nurturing campaigns, email workflows, follow‑up sequences, and other CRM automation processes.
• Identify and implement opportunities to improve CRM utilization, operational efficiency, and customer experience, including the use of AI tools and CRM‑based AI agents to support lead management and market or company research.

Your Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• 1-3 years of experience supporting CRM, marketing operations, sales operations, lead management, or a related function.
• Experience working with CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or similar systems integrated with marketing automation or sales engagement tools.
• Knowledge of CRM workflow automation, lead scoring, customer segmentation, lead lifecycle management, and business process optimization.
• Experience developing reports and dashboards and interpreting CRM, campaign, and lead-conversion data, along with proficiency in Microsoft Excel and data‑import best practices.
• Familiarity with digital marketing, demand generation, email marketing workflows, customer lifecycle management, and the use of AI prompts or tools to support research and sales activities.
• Strong organizational, analytical, communication, and collaboration skills, with the ability to manage multiple priorities accurately in a fast‑paced environment.

Additional Information

• The annual base salary for this position is $72,000, with eligibility for a 10% annual bonus.
• This position works closely with Sales, Marketing, and other internal teams and requires adaptability, attention to detail, and a strong customer focus.
• Employees are expected to follow TUV SUD policies and procedures, support a safe and healthy work environment, and collaborate effectively across teams and locations.

Equal Opportunity Employer - Disability and Veteran

TUV SUD America, Inc. is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, ancestry, marital status, genetics, national origin, sex, sexual orientation, gender identity and expression, age, physical or mental disability, veteran status and those laws, directives, and regulations of Federal, State, and Local governing bodies or agencies. We participate in the E-Verify Employment Verification Program.