Senior CRM Growth Lead - Lifecycle & Engagement

Camping-Worl; Chicago (IL); On-site; USD 92,000 - 141,000; Full time

Benefits offered by this job

Paid Time Off

401(k)

Employee Assistance Program

Good Sam Roadside Assistance

Discounts

Tuition Reimbursement

Health, dental, vision benefits

Job summary

Camping World’s Good Sam CRM Strategy team seeks a senior CRM lifecycle marketing leader to own acquisition and engagement across email, direct mail, SMS, and other channels, driving revenue and member growth.

You will define audience strategy from data signals, lead a small team, and coordinate with analytics, product, and creative to deliver personalized, test-driven campaigns that convert and deepen loyalty.

Qualifications

• 7+ years in CRM lifecycle marketing, marketing operations, or related field with ownership of data-driven acquisition and engagement programs across email, direct mail, and SMS.
• Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, data views, SQL queries) or similar MAP technology.
• Strong analytical skills; able to build dashboards using AI tooling.
• Experience managing multi-channel programs including loyalty or points mechanics, and triggered cadences.

Responsibilities

• Own acquisition and engagement lifecycle from audience definition through channel execution to conversion and revenue reporting.
• Serve as SME for Marketing in the Good Sam CRM portfolio across Loyalty, Destination and Publishing.
• Create and maintain data checkpoints, alert thresholds, and operational cadences for all LDP programs.
• Manage two to three direct reports, setting priorities and growth plans.
• Coordinate cross-functional with Data Engineering, Marketing Tech, Analytics, Product Marketing, and Creative.

Skills

CRM lifecycle marketing

Data-driven audience strategy

A/B testing

Cross-functional collaboration

Analytics and dashboards

SQL and data validation

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Data views

SQL queries

MAP technology

Job description

Camping World’s Good Sam CRM Strategy team seeks a senior CRM lifecycle marketing leader to own acquisition and engagement across email, direct mail, SMS, and other channels, driving revenue and member growth.

You will define audience strategy from data signals, lead a small team, and coordinate with analytics, product, and creative to deliver personalized, test-driven campaigns that convert and deepen loyalty.