CRM Lead: Emerging Channels & Programs

Patagonia; Ventura (IA); Hybrid; USD 100,000 - 112,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Retirement plan

Leave of absence

Job summary

Patagonia is seeking a CRM Manager for Emerging Channels and Programs in Ventura. You will own end-to-end CRM campaigns across Email, SMS, and Direct Mail, driving lifecycle programs for growth areas like Worn Wear and Direct Mail.

This role partners with the CRM & Retention Marketing team to translate business needs into measurable campaigns, optimizing customer journeys and retention metrics. The position requires 3-5+ years in CRM or retention marketing, strong data-driven decision making,

Qualifications

• 3-5+ years in CRM, lifecycle marketing, or retention marketing.
• Experience with cross-channel customer communications (email, SMS, direct mail).
• Hands-on experience building and deploying campaigns in modern ESPs (Klaviyo, Iterable).
• Experience managing projects across multiple stakeholders and competing priorities.
• Strong organizational skills and exceptional attention to detail.
• Ability to work independently while collaborating with teams.
• Experience supporting emerging business initiatives or innovation-focused workstreams.

Responsibilities

• Serve as the primary retention lead for emerging businesses, channels, and programs, including Worn Wear and Direct Mail.
• Translate business needs into omni-channel retention strategies and customer touchpoints with cross-functional teams.
• Independently build, deploy, and manage email, SMS, and transactional communications from intake through launch.
• Partner with retention team on audience segmentation; manage campaign setup, QA, testing, and timelines.
• Monitor program performance, prepare recaps, and share actionable insights to improve customer experiences.
• Use market research, benchmarks, and privacy trends to identify opportunities to improve workflows and program effectiveness.
• Document learnings to support future program growth and scalability.

Skills

Analytical

Self-Starter

Detail-Oriented

Collaborative

Communicator

Tools

Klaviyo

Iterable

Job description

Patagonia is seeking a CRM Manager for Emerging Channels and Programs in Ventura. You will own end-to-end CRM campaigns across Email, SMS, and Direct Mail, driving lifecycle programs for growth areas like Worn Wear and Direct Mail.

This role partners with the CRM & Retention Marketing team to translate business needs into measurable campaigns, optimizing customer journeys and retention metrics. The position requires 3-5+ years in CRM or retention marketing, strong data-driven decision making,