CRM & Emerging Channels Manager | Lifecycle & Programs

Patagonia; United States; Hybrid; USD 100,000 - 112,000; Full time

Job summary

Patagonia is hiring a CRM Manager in Ventura, CA (Hybrid) to lead emerging channels and customer programs. You will own campaigns and lifecycle journeys across Email, SMS, and Direct Mail, partnering with the CRM & Retention Marketing team to grow engagement beyond transactions.

The role requires 3–5+ years in CRM or retention marketing, hands-on experience with Klaviyo or Iterable, and strong collaboration across Marketing, Analytics, and Technology teams.

Qualifications

• 3–5+ years in CRM, lifecycle marketing, or retention marketing.
• Experience across email, SMS, and direct mail.
• Hands-on campaigns in modern ESPs (Klaviyo, Iterable).
• Project management across multiple stakeholders.

Responsibilities

• Own planning, briefing, testing, execution, and reporting of campaigns and lifecycle programs for emerging channels.
• Translate business objectives into omni-channel retention strategies and touchpoints.
• Partner with cross-functional teams to prioritize and deliver programs.
• Build, deploy, and manage email, SMS, and direct mail programs from intake to launch.
• Manage audience segmentation, campaign setup, QA, testing, and timelines.
• Monitor performance, summarize learnings, and identify optimization opportunities.

Skills

Analytical

Self-starter

Detail-oriented

Collaborative

Strong communicator

Tools

Klaviyo

Iterable

Job description

Patagonia is hiring a CRM Manager in Ventura, CA (Hybrid) to lead emerging channels and customer programs. You will own campaigns and lifecycle journeys across Email, SMS, and Direct Mail, partnering with the CRM & Retention Marketing team to grow engagement beyond transactions.

The role requires 3–5+ years in CRM or retention marketing, hands-on experience with Klaviyo or Iterable, and strong collaboration across Marketing, Analytics, and Technology teams.