Hybrid Digital Marketing Manager – Paid Media & CRM

La Ligne; New York (NY); Híbrido; USD 95.000 - 120.000; Jornada completa

Descripción de la vacante

La Ligne seeks a Paid Media & Performance Marketing professional in New York. You will own day-to-day management of paid social, search, video, and display, coordinating with an in-house team and agency partners. You’ll drive revenue through performance marketing, email, and SMS programs across multiple channels.

The role emphasizes A/B testing, segmentation, automated journeys, and alignment with product launches and brand storytelling. Hybrid in-office schedule with Fridays remote.

Formación

• Bachelor’s degree in Marketing or related field.
• 5+ years in digital and email marketing, preferably fashion/luxury/ DTC.
• Hands-on Klaviyo for email and SMS, including flows and segmentation.
• Experience building campaigns in Google Ads and Meta Ads Manager.
• Experience managing a paid media agency with performance targets.
• Strong ability to turn data into actionable recommendations.

Responsabilidades

• Own day-to-day management of paid social, search, video, and display.
• Monitor performance, spend, pacing, and budget allocation with VP of Marketing.
• Lead A/B testing across paid media, email, and SMS and test new formats.
• Collaborate with VP of Marketing and creative team on briefs and testing plans.
• Develop and deploy email and SMS campaigns in Klaviyo and manage calendars.
• Coordinate with eCommerce on landing pages, reports, and analytics.

Conocimientos

Klaviyo

Google Ads

Meta Ads Manager

Email & SMS campaigns

A/B testing

Educación

Bachelor’s degree in Marketing

Herramientas

Shopify

Google Analytics 4

HTML/CSS for email

Descripción del empleo

La Ligne seeks a Paid Media & Performance Marketing professional in New York. You will own day-to-day management of paid social, search, video, and display, coordinating with an in-house team and agency partners. You’ll drive revenue through performance marketing, email, and SMS programs across multiple channels.

The role emphasizes A/B testing, segmentation, automated journeys, and alignment with product launches and brand storytelling. Hybrid in-office schedule with Fridays remote.