CRM & Email Marketing Lead

Yamaha Motor Corporation, U.S.A.; Kennesaw (GA); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

401(k) and Profit Sharing

Fertility Benefits

37.5 hour work-week

Medical, Dental, Vision

Life and AD&D Insurance

Wellness Program

Short-Term Disability Coverage

Long-Term Disability

Student Debt Repayment Benefits

Ability to borrow Yamaha product

Job summary

Yamaha Outboards in Kennesaw, GA is seeking a CRM & Email Marketing Supervisor to lead lifecycle programs across email and SMS. You will build segmentation, personalization, and campaigns that drive engagement and loyalty, reporting to the Digital Marketing Manager II.

The ideal candidate has strong CRM leadership, a data-driven mindset, and experience with Salesforce Marketing Cloud and analytics, collaborating closely with DX and business groups on strategic initiatives.

Qualifications

• BA/BS in Marketing or related field, or equivalent experience.
• 5+ years in CRM, email, lifecycle or digital marketing.
• 1+ year of leadership experience with direct reports.
• Hands-on with Salesforce Marketing Cloud.
• Experience shaping audience segmentation and journeys.
• Proficient in CRM analytics with Tableau/GA4.
• Experience with email and SMS marketing programs.
• Strong leadership and stakeholder management.
• Ability to translate business goals into CRM strategies.

Responsibilities

• Lead CRM strategy across email, SMS, lifecycle, retention, and loyalty.
• Supervise CRM & Email Marketing Specialist.
• Own segmentation strategy and activation across audiences.
• Develop lifecycle journeys aligned to acquisition, ownership, retention.
• Define personalization strategies to improve engagement.
• Oversee SMS strategy, governance, and growth.
• Collaborate with DX, Business Groups, and agency partners on Salesforce Marketing Cloud projects.
• Build CRM roadmaps, calendars, and lifecycle programs.
• Monitor CRM performance metrics (Open rate, CTR, conversions, unsubscribes).
• Balance priorities and manage events like tradeshows.

Skills

CRM strategy

Email marketing

Lifecycle marketing

Data analysis

Leadership

Stakeholder management

Marketing analytics

Salesforce Marketing Cloud

Tableau

GA4

Audience segmentation

Personalization

SMS marketing

Education

BA/BS in Marketing or related field

Tools

Salesforce Marketing Cloud

Tableau

GA4

SQL

AMPscript

Data 360

Job description

Yamaha Outboards in Kennesaw, GA is seeking a CRM & Email Marketing Supervisor to lead lifecycle programs across email and SMS. You will build segmentation, personalization, and campaigns that drive engagement and loyalty, reporting to the Digital Marketing Manager II.

The ideal candidate has strong CRM leadership, a data-driven mindset, and experience with Salesforce Marketing Cloud and analytics, collaborating closely with DX and business groups on strategic initiatives.