CRM-Driven Digital Marketing Lead (Onsite MD)

A&A Global; Cockeysville (MD); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Comprehensive benefits package

Paid time off and holidays

401(k) with employer match

Job summary

A&A Global is seeking a strategic, hands-on Digital Marketing & CRM Manager to lead campaign strategies, email marketing, automation, and performance reporting across A&A Global and our brands, including Koko's Candy. You'll own campaigns from concept to execution, build automated customer journeys, and use data to drive revenue, engagement, and repeat purchases.

The ideal candidate is proactive, organized, and combines creative thinking with strong analytical and technical skills.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of hands-on digital marketing, email marketing, or marketing automation experience.
• Proven ability to independently plan, execute, and measure successful marketing campaigns.
• Experience with Salesforce Marketing Cloud, Klaviyo, HubSpot, and similar email platforms.
• Strong knowledge of CRM, customer segmentation, automated journeys, A/B testing, and analytics.
• Proficiency in Canva, Microsoft 365, AI tools, and Monday.com.
• Excellent communication, organization, and cross-functional collaboration.
• Experience with Salesforce CRM, Salesforce Commerce Cloud, and B2B marketing preferred.

Responsibilities

• Own the marketing campaign calendar, including promotions, product launches, and customer retention initiatives.
• Plan and execute email campaigns, including copywriting, segmentation, setup, testing, and optimization.
• Build and manage automated customer journeys through Salesforce Marketing Cloud.
• Use customer data and buying behavior to develop targeted campaigns that increase revenue, repeat purchases, and average order value.
• Partner with Sales, Merchandising, Web, and Creative to coordinate campaigns and meet deadlines.
• Manage campaign analytics and reporting, including conversions, attributed revenue, and ROI.
• Support Sales with lead nurturing, customer insights, and targeted marketing initiatives.

Skills

Digital marketing

Email marketing

Campaign analytics

CRM

A/B testing

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

Klaviyo

HubSpot

Canva

Microsoft 365

AI tools (ChatGPT, Claude)

Monday.com

Salesforce Commerce Cloud

Salesforce CRM

Job description

A&A Global is seeking a strategic, hands-on Digital Marketing & CRM Manager to lead campaign strategies, email marketing, automation, and performance reporting across A&A Global and our brands, including Koko's Candy. You'll own campaigns from concept to execution, build automated customer journeys, and use data to drive revenue, engagement, and repeat purchases.

The ideal candidate is proactive, organized, and combines creative thinking with strong analytical and technical skills.