Digital Marketing & CRM Manager

A&A Global; Cockeysville (MD); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Comprehensive benefits package

Paid time off and holidays

401(k) with employer match

Job summary

A&A Global is seeking a strategic, hands-on Digital Marketing & CRM Manager to lead campaign strategies, email marketing, automation, and performance reporting across A&A Global and our brands, including Koko's Candy. You'll own campaigns from concept to execution, build automated customer journeys, and use data to drive revenue, engagement, and repeat purchases.

The ideal candidate is proactive, organized, and combines creative thinking with strong analytical and technical skills.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of hands-on digital marketing, email marketing, or marketing automation experience.
• Proven ability to independently plan, execute, and measure successful marketing campaigns.
• Experience with Salesforce Marketing Cloud, Klaviyo, HubSpot, and similar email platforms.
• Strong knowledge of CRM, customer segmentation, automated journeys, A/B testing, and analytics.
• Proficiency in Canva, Microsoft 365, AI tools, and Monday.com.
• Excellent communication, organization, and cross-functional collaboration.
• Experience with Salesforce CRM, Salesforce Commerce Cloud, and B2B marketing preferred.

Responsibilities

• Own the marketing campaign calendar, including promotions, product launches, and customer retention initiatives.
• Plan and execute email campaigns, including copywriting, segmentation, setup, testing, and optimization.
• Build and manage automated customer journeys through Salesforce Marketing Cloud.
• Use customer data and buying behavior to develop targeted campaigns that increase revenue, repeat purchases, and average order value.
• Partner with Sales, Merchandising, Web, and Creative to coordinate campaigns and meet deadlines.
• Manage campaign analytics and reporting, including conversions, attributed revenue, and ROI.
• Support Sales with lead nurturing, customer insights, and targeted marketing initiatives.

Skills

Digital marketing

Email marketing

Campaign analytics

CRM

A/B testing

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

Klaviyo

HubSpot

Canva

Microsoft 365

AI tools (ChatGPT, Claude)

Monday.com

Salesforce Commerce Cloud

Salesforce CRM

Job description

• Employee Type Full Time Exempt
• Required Degree 4 Year Degree
• Manage Others Yes

Contact information

• Name Katlyn Zerrlaut
• Email [e-mail]

Description

Company Overview:

Since 1938, A&A Global Industries has been a family-owned and operated leader in redemption toys, bulk vending, amusement, and novelty candy industries. We design and distribute licensed and proprietary toys, candy, and redemption products that help operators drive engagement, increase revenue, and create memorable guest experiences.

With a rapidly growing novelty candy division and a collaborative marketing and sales team, A&A Global brings products from concept to customer through strategic merchandising, creative campaigns, and strong sales enablement.

About the Role:

We're looking for a strategic, hands-on Digital Marketing & CRM Manager to lead campaign strategies, email marketing, automation, and performance reporting across A&A Global and our portfolio of brands, including Koko's, our Candy Division. You'll own campaigns from concept to execution, build automated customer journeys, and use data to drive revenue, engagement, and repeat purchases.

The ideal candidate is a proactive, organized self-starter who combines creative thinking with strong analytical and technical skills. You'll manage multiple priorities, collaborate across departments, navigate challenges professionally, and take ownership of results.

This is a full-time, onsite position based in Cockeysville, MD, reporting directly to the VP of Marketing.

Key Responsibilities:

• Own the marketing campaign calendar, including promotions, product launches, and customer retention initiatives.
• Plan and execute email campaigns, including copywriting, segmentation, setup, testing, and optimization.
• Build and manage automated customer journeys through Salesforce Marketing Cloud.
• Use customer data and buying behavior to develop targeted campaigns that increase revenue, repeat purchases, and average order value.
• Partner with Sales, Merchandising, Web, and Creative to coordinate campaigns and meet deadlines.
• Manage campaign analytics and reporting, including conversions, attributed revenue, and ROI.
• Support Sales with lead nurturing, customer insights, and targeted marketing initiatives.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business, Communications, or another related field.
• 4–7 years of hands-on digital marketing, email marketing, or marketing automation experience.
• Proven ability to independently plan, execute, and measure successful marketing campaigns.
• Experience with email marketing platforms such as Salesforce Marketing Cloud, Klaviyo, HubSpot, and similar.
• Strong knowledge of CRM, customer segmentation, automated journeys, A/B testing, and campaign analytics.
• Proficiency in Canva, Microsoft 365, AI tools (ChatGPT, Claude), and project management platforms such as Monday.com.
• Excellent communication, organization, and interpersonal skills, including conflict resolution and cross-functional collaboration.
• Experience with Salesforce CRM, Salesforce Commerce Cloud, B2B e-commerce, and B2B marketing preferred.

What Success Looks Like:

• Increased revenue, repeat purchases, and average order value.
• Effective campaigns and automated journeys delivered on time.
• Clear reporting that connects marketing activity to sales and ROI.
• Strong collaboration and consistent execution across departments.

The expected annual base salary for this position is $70,000 - $85,000. Salary offers are made on a variety of candidate specific factors such as a candidate’s skills, performance, job responsibilities, prior relevant experience, certain degrees and certifications, and market considerations.

A&A Global offers a comprehensive benefit package with options to suit your needs, paid time off, 7 company-paid holidays, and 401(k) with employer match.

Why People Love Working Here:

Because we make fun work! You'll work with products that make people smile (literally — candy and prizes are kind of our whole thing), alongside a team that is hardworking, collaborative, and genuinely funny. We've got the best of both worlds: the close-knit feel of a family-owned business with the real infrastructure and growth opportunities of a company that's been scaling fast.

A&A Global is an equal opportunity employer and is committed to providing a professional, inclusive, and respectful workplace. Employment decisions are made in accordance with applicable employment laws and company policies.

Disclaimer:

This job description outlines the general nature and level of work expected for this position. Responsibilities may be adjusted based on business needs, organizational priorities, and the employee’s qualifications and experience.