CRM Data Architect & Engagement Lead

11105 Expedia, Inc.; Chicago (IL); On-site; USD 110,000 - 150,000; Full time

Job summary

Expedia Group is seeking a CRM Manager to advance customer relationship management and data integration across its brands. You will design and optimize CRM data pipelines using Salesforce Data Cloud and Marketing Cloud, craft segmentation strategies, and translate insights into actionable engagement plans.

You will operate largely independently, mentor junior teammates, and collaborate with data engineering, marketing, and product stakeholders to ensure aligned tactics, dashboards, and

Qualifications

• Experience designing and implementing CRM data solutions.
• Strong understanding of customer data platforms, segmentation, and activation.
• Proven ability to translate analytics into engagement strategies.

Responsibilities

• Consistently apply and enhance CRM capabilities and data integration to solve business issues.
• Operate largely independently and mentor junior colleagues.
• Demonstrate understanding of customer data, audience segmentation, activation, and engagement use cases.
• Define how to leverage data and platform capabilities to inform strategy and improve engagement.
• Design, implement, and maintain Salesforce Data Cloud solutions and data pipelines.
• Develop and maintain ETL/ELT processes and integrations that unify customer data.
• Apply SQL, data modeling, and programming skills to support data analysis and troubleshooting.

Skills

CRM strategy

Data-driven marketing

Audience segmentation

Customer data platform

SQL

Python

Java

Salesforce Data Cloud

Salesforce Marketing Cloud

ETL/ELT

Cloud/AWS

DevOps/CI/CD

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

SQL

Python

Java

AWS

Data pipelines

Job description

Expedia Group is seeking a CRM Manager to advance customer relationship management and data integration across its brands. You will design and optimize CRM data pipelines using Salesforce Data Cloud and Marketing Cloud, craft segmentation strategies, and translate insights into actionable engagement plans.

You will operate largely independently, mentor junior teammates, and collaborate with data engineering, marketing, and product stakeholders to ensure aligned tactics, dashboards, and