CRM Data Analyst — Remote-First with BI & Braze Insights

Massive Rocket Limited; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Global team collaboration

Job summary

Massive Rocket is seeking a CRM Data Analyst to transform customer, campaign, and transactional data into clear commercial insights. You will work at the intersection of CRM, loyalty, data, and restaurant operations, driving decisions that improve engagement and value across multiple channels.

You’ll handle large datasets, translate briefs into actionable recommendations, and build dashboards that stakeholders can use to act quickly.

Qualifications

• Strong experience as a Data Analyst or CRM Analyst in CRM, loyalty, retail, or related consumer business.
• Advanced SQL skills to query, join, clean, and analyze large datasets.
• Hands-on experience with Snowflake or similar cloud data platforms.
• Strong Power BI or BI tooling experience to build dashboards and reporting.

Responsibilities

• Analyse CRM and campaign data across Braze to measure acquisition, engagement, retention, LTV, and campaign effectiveness.
• Interrogate customer and transactional data to identify behavioural trends and opportunities.
• Conduct restaurant-level analysis across order frequency, basket value, and store formats.
• Compare performance across Equity vs. Franchise and Drive-Thru vs. Non-Drive-Thru locations.
• Build benchmarks and identify underperforming restaurants, customer segments, campaigns, and operational areas.
• Translate complex data into clear, actionable commercial recommendations for CRM, Loyalty, and Restaurant Operations teams.
• Build intuitive Power BI dashboards and reporting for stakeholders to understand and act on.
• Collaborate with Data & Analytics, Data Engineering, CRM, Loyalty, and Operations teams to access datasets.

Skills

SQL proficiency

Snowflake

Power BI

CRM analytics

Data visualization

Stakeholder management

Tools

Braze

Snowflake

BI tooling

Job description

Massive Rocket is seeking a CRM Data Analyst to transform customer, campaign, and transactional data into clear commercial insights. You will work at the intersection of CRM, loyalty, data, and restaurant operations, driving decisions that improve engagement and value across multiple channels.

You’ll handle large datasets, translate briefs into actionable recommendations, and build dashboards that stakeholders can use to act quickly.