CRM & CX Data Strategy Lead

KIA Motors Group; Irvine, Northern (CA, KY); Hybrid; USD 115,000 - 162,000; Full time

Benefits offered by this job

Premium health coverages

401(k) with company match

Paid time off

Lease and purchase programs

Holiday shutdown

Volunteer hours

Campus amenities in Irvine

Job summary

Kia Motors Group is seeking a Sr. Manager of CRM and CX Data to identify trends and shape the CX journey across multiple business units. You will manage a cross-functional team and drive back-end system integration for the customer database, with a focus on personalized CRM and cross-channel experiences.

The role requires 6–8 years in marketing strategy, CRM or CX data, 5–7 years leading teams, and 3–5 years Salesforce CRM experience. Travel and collaboration with Kia HQ are expected.

Qualifications

• Experience in marketing strategy, CRM, CX data, and project management.
• Led cross-functional teams across multiple business units.
• Strong Salesforce platform experience in CRM design and execution.
• Budget planning and vendor management skills.
• Excellent written and verbal communication and leadership abilities.

Responsibilities

• Create a CRM strategy and execution plan for acquisition, engagement, and retention.
• Lead strategic development of programs and partnerships for product launch and CRM-to-sales conversions.
• Develop CX data utilization strategy using CDM and Salesforce CDP to personalize campaigns.
• Collaborate cross-functionally with departments and vendors to drive CRM initiatives.
• Develop the channel strategy roadmap and annual business plan.
• Lead team growth, development, and performance.

Skills

CRM strategy

Omnichannel

Cross-functional leadership

Data analytics

Salesforce

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce

CRM platforms

Data analytics tools

Job description

Kia Motors Group is seeking a Sr. Manager of CRM and CX Data to identify trends and shape the CX journey across multiple business units. You will manage a cross-functional team and drive back-end system integration for the customer database, with a focus on personalized CRM and cross-channel experiences.

The role requires 6–8 years in marketing strategy, CRM or CX data, 5–7 years leading teams, and 3–5 years Salesforce CRM experience. Travel and collaboration with Kia HQ are expected.