Senior CRM & Owner Retention Lead (Aftersales)

KIA Motors Group; Irvine (CA); On-site; USD 110,000 - 147,000; Full time

Job summary

Kia America is seeking a Sr. Customer Relationship Manager to lead the aftersales CRM and owner retention initiatives.

You will drive the Kia Owner Retention Experience (KORE), manage agency partners and CRM platforms, and optimize multichannel campaigns across email, mail, SMS, and social channels. Responsibilities include analytics, budgeting, dealer engagement, and cross-functional collaboration to improve retention, loyalty, and service revenue.

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent work experience.
• Experience in CRM, retention marketing, and analytics to drive owner retention.

Responsibilities

• Lead Kia America's aftersales CRM and owner retention strategy across channels.
• Oversee KORE program, agency partners, CRM platforms, and dealer marketing tools.
• Monitor CRM performance metrics and optimize campaigns for ROI.
• Collaborate with cross-functional teams to align retention initiatives with enterprise goals.

Skills

CRM strategy

Lifecycle marketing

Data analytics

Budget management

Cross-functional leadership

Education

Bachelor’s degree in Marketing or Business

Tools

CDP

CRM platforms

Marketing automation

Adobe Creative Suite

Basecamp

Job description

Kia America is seeking a Sr. Customer Relationship Manager to lead the aftersales CRM and owner retention initiatives.

You will drive the Kia Owner Retention Experience (KORE), manage agency partners and CRM platforms, and optimize multichannel campaigns across email, mail, SMS, and social channels. Responsibilities include analytics, budgeting, dealer engagement, and cross-functional collaboration to improve retention, loyalty, and service revenue.