CRM & Campaigns Lead — Brand & Newness

True Religion; El Segundo (CA); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Health benefits

401(k) with employer match

Merchandise discounts

Commuter benefits

Wellness & EAP

Job summary

True Religion in El Segundo, CA is seeking a Manager, CRM & Campaigns to lead brand and newness campaigns across email, SMS, and push. You will plan briefs, collaborate with creative, and design tests to lift performance while telling compelling stories that resonate with customers.

The role requires 5-7 years in CRM/campaign marketing, experience launching campaigns for consumer brands, and strong writing and collaboration.

Qualifications

• 5-7 years in CRM / lifecycle / campaign marketing, including hands-on email and at least one of SMS or push.
• Experience owning brand, content, or product-launch campaigns for a consumer brand or retailer.
• A track record of briefing creative and running campaigns from concept through performance reporting.
• Comfort with segmentation, A/B testing, and using KPI data to guide decisions.
• Strong writing, communication, and cross-functional collaboration skills across brand, creative, merchandising, and retail.
• Ability to manage multiple campaigns and last-minute changes in a deadline-driven environment.

Responsibilities

• Plan, brief, and own the brand and newness campaigns on the marketing calendar across email, SMS, and push.
• Develop the brief and audience for each campaign and partner with creative to bring the story to life.
• Design and run tests behind campaigns and lift performance over time.
• Own the results: track revenue and engagement and adjust quickly.
• Serve as CRM's partner to the retail business for store launches, events, and in-store moments.
• Use segmentation to reach the right customer, not just the biggest list.
• Back up promotional messaging during peak periods to avoid gaps.

Skills

CRM marketing

Email marketing

AB testing

Segmentation

Cross-functional collaboration

Tools

Cordial

Listrak

Attentive

Airship

Salesforce

Iterable

Braze

Klaviyo

Job description

True Religion in El Segundo, CA is seeking a Manager, CRM & Campaigns to lead brand and newness campaigns across email, SMS, and push. You will plan briefs, collaborate with creative, and design tests to lift performance while telling compelling stories that resonate with customers.

The role requires 5-7 years in CRM/campaign marketing, experience launching campaigns for consumer brands, and strong writing and collaboration.