CRM and Email Marketing Specialist

International Executive Service Corps; Washington (District of Columbia); Hybrid; USD 90,000 - 105,000; Full time

Benefits offered by this job

Medical dental vision

401k with employer contribution

Parental leave

Transportation fringe benefit

Backup care option

Generous paid time off

Long-term and short-term disability

Job summary

Katten Muchin Rosenman LLP in Washington, DC is seeking a CRM and Email Marketing Specialist to manage the Salesforce platform and email campaigns. This role supports attorneys and staff while ensuring data integrity and scalable Salesforce solutions.

The role requires a Bachelor’s degree and 3+ years of Salesforce experience along with expertise in Vuture, Marketing Cloud, Pardot, or HubSpot. This position offers a hybrid work model with remote flexibility (KattenFlex).

Qualifications

• Bachelor’s degree and 3+ years of Salesforce administration or consulting experience.
• Experience with marketing automation platforms (Vuture, Marketing Cloud, Pardot, or HubSpot) and campaign deployment.
• Experience building Salesforce Flows and process automation; data quality initiatives.
• Experience using AI tools to improve operations and efficiency.

Responsibilities

• Configure and maintain Salesforce including objects, fields, validations, layouts, permissions, and integrations.
• Create screen flows and automations to streamline data entry and approvals.
• Design reports and dashboards for pipeline visibility for attorneys and leadership.
• Ensure data integrity through audits and data hygiene standards.
• Gather requirements and translate into scalable Salesforce solutions.
• Champion CRM best practices and data-entry standards Firmwide.
• Support onboarding and maintain training materials, including videos.
• Stay current on Salesforce releases and AppExchange tools.

Skills

Salesforce administration

Marketing automation

Salesforce Flow

AI tools usage

Data quality governance

Analytical thinking

Team collaboration

Education

Bachelor’s degree in related field

Salesforce Administrator certification

Tools

Vuture

Marketing Cloud

Pardot

HubSpot

Job description

Katten is a full-service law firm with approximately 650 attorneys in locations across the United States and in London and Shanghai. Clients seeking sophisticated, high-value legal services turn to Katten for counsel locally, nationally and internationally. The firm’s core areas of practice include corporate, financial markets and funds, restructuring, intellectual property, litigation, real estate, structured finance and securitization, transactional tax planning, private credit and private wealth. Katten represents public and private companies in numerous industries, as well as a number of government and nonprofit organizations and individuals.

CRM and Email Marketing Specialist

Under the general direction of the Marketing Technology and Operations Manager, the CRM and Email Marketing Specialist supports Katten’s Salesforce CRM platform and email marketing function. The Specialist builds and deploys email campaigns in Vuture and contributes to email marketing strategy, including audience segmentation, cadence, and performance measurement. The role works closely with the Firm's Digital Marketing Analyst as well as other Marketing team members.

The Specialist supports attorney and staff users and works on Salesforce configuration, process automation, reporting, documentation, and general system troubleshooting. The Specialist actively participates in discovery sessions, helping to translate business needs into scalable platform solutions. The Specialist also ensures that CRM data standards are followed to keep the Firm's database accurate and trustworthy. The role requires clear communication with both technical and non-technical audiences and strict confidentiality in all client and Firm matters.

This position can be located in the Chicago, Washington D.C. or New York office. Katten offers a hybrid work model, allowing the flexibility to work both on-site and remotely on a regular basis (KattenFlex).

Essential Duties and Responsibilities

include, but may not be limited to, the following. Other duties may be requested and/or assigned. Essential functions are primary job duties that an individual must be able to perform successfully with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Configure and maintain the Salesforce platform, including core object and field setup, validation rules, page layouts, user permissions, and supported third-party integrations.
• Create and maintain screen flows and process automations that streamline data entry, approvals, and repetitive user tasks.
• Work closely with the Marketing team to design and maintain reports and dashboards that give attorneys, business professionals, and Firm leadership visibility into pipeline, activity, and client relationships.
• Ensure data integrity through regular audits and consistent data hygiene standards across the Firm.
• Partner with stakeholders across the Firm to gather requirements and translate them into scalable Salesforce solutions that users will adopt.
• Champion CRM best practices Firmwide, reinforcing consistent data entry habits and effective use of platform functionality.
• Support attorney and staff users with Salesforce onboarding and manage upkeep of written and video training materials.
• Stay current on Salesforce releases and evaluate new features and AppExchange tools relevant to a professional services environment.

Knowledge, Skills and Abilities

• Bachelor’s degree and three or more years of experience as a Salesforce Administrator or Salesforce Consultant. Experience in a law Firm, consulting, or professional services environment preferred. Salesforce Administrator certificate required.
• Hands-on experience with a marketing automation or email marketing platform such as Vuture, Marketing Cloud, Pardot, or HubSpot, including building and deploying campaigns, managing audience segmentation, building forms and landing pages, and interpreting engagement metrics to improve performance.
• Direct experience building process automation with Salesforce Flow, including proactively identifying opportunities to reduce manual effort in cross-functional workflows.
• Experience leveraging AI tools and technology to improve the efficiency and effectiveness of operations and processes.
• Demonstrated experience leading or executing data quality initiatives, with the ability to speak to a specific project where data integrity was improved, deduplication or standardization logic was built, or governance standards were established, including the measurable impact.
• Strong analytical, critical thinking, and troubleshooting skills, with the ability to assess ambiguous problems, recommend practical solutions, and communicate them clearly to both technical and non-technical stakeholders.
• Dependable team player who works collaboratively and cooperatively with others in a team-oriented environment. Ability to act independently and make decisions within scope of the position’s responsibilities.

In our DC office, the annualized salary range for this position is $90,000 to $105,000. Actual pay will be adjusted based on experience and other job-related factors permitted by law.

We offer an outstanding benefit package which includes:

• medical/dental/vision
• 401k with employer contribution
• parental leave
• transportation fringe benefit program
• back-up care option
• generous paid time off policy and long-term and short-term disability policies.

Katten Muchin Rosenman LLP in an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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