Creator Search Insights Specialist (Mandarin) - TikTok Search & Operations Ecosystem

TikTok; San Jose (CA); On-site; USD 110,223 - 202,667; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time

Job summary

A leading social media platform seeks a Creator Search Insights Specialist to enhance search user experience through effective content management and marketing strategies. This role requires a Bachelor's degree and at least 3 years of experience in the social media or digital industry. A strong command of Mandarin and English is essential for coordinating with stakeholders. The candidate will develop marketing strategies, optimize product features, and collaborate across teams to drive user engagement and growth. This position is full-time with comprehensive benefits.

Qualifications

• At least 3 years experience in social media or digital industry.
• Knowledge about marketing & product operation.
• Familiar with social media and video/streaming platforms.
• Proactive and solution-oriented individual.

Responsibilities

• Drive content ecosystem building and user engagement.
• Develop and execute product strategy and optimize features.
• Plan integrated marketing campaigns to drive awareness.
• Collaborate closely with internal teams for project efficiency.

Skills

Excellent communication skills

Project management skills

Data analysis

Cross-team collaboration

Problem-solving

Mandarin proficiency

Fluency in English

Education

Bachelor's degree or above

Job description

Creator Search Insights Specialist (Mandarin) – TikTok Search & Operations Ecosystem

Responsibilities

The Search Operations team aims to improve search user experience, contribute significant DAU impact to the products and drive for increase in traffic and GMV. This role involves reading, viewing, listening and examining user-generated content to ensure they comply with community guidelines.

• Responsible for the content ecosystem building through a variety of product operations. Ultimately, driving the product user growth, engagement and retention.
• Product Strategy & Optimization: develop and execute a product vision that aligns with the objective. Monitor product performance metrics and iterate on features based on data insights. Conduct case analysis/research to find growing opportunities.
• Go‑to‑Market Strategy: develop and execute marketing & communication strategy to promote the product. Deliver marketing plans, product messaging, resource allocation and expand market entry.
• Campaign Management: plan and execute integrated marketing campaigns to drive product awareness, demand, and engagement. Monitor campaign performance, analyze results, and optimize strategies to achieve desired outcomes.
• Cross‑functional Collaboration: collaborate with cross‑functional teams to explore potential growth opportunities. Actively communicate with internal stakeholders, such as content ops, PM, engineers to ensure project efficiency and get good results.
• Performs other duties as assigned.

Qualifications

Minimum Qualifications

• Bachelor’s degree or above, at least 3 year’s experience in social media or digital industry.
• Knowledge about marketing & product operation, basic understanding of search. Familiar with social media and video/streaming platforms.
• Excellent communication skills, and project management skills. Experienced in cross‑team collaboration, able to push different stakeholders to meet the overall goal.
• Excellent data skills, able to analyze data and provide valuable insights independently.
• Proactive and solution‑oriented, with the ability to identify problems and implement effective solutions.
• Business‑level proficiency in both written and spoken Mandarin is required, as the role involves communication with Mandarin‑speaking stakeholders. Fluency in professional English is also required, as it is the primary working language.

Preferred Qualifications

• Knowledge about TikTok and search engines, familiarity with social media and video/streaming platforms.
• An in‑depth understanding of local culture and familiarity with the Internet usage habits of local users.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $110,223 - $202,667 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Technology, Information and Internet