Search Ads Product Operations Specialist - Mandarin

TikTok; San Jose (CA); On-site; USD 68,640 - 151,112; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

17 days of Paid Personal Time

Job summary

A leading social media platform based in California is seeking experienced professionals for their Search Ads Ops team. The role involves evaluating and optimizing algorithms, managing labelling projects, and collaborating with stakeholders for product enhancement. Candidates should have a strong background in product operation within the tech industry, proficiency in Chinese and English, problem-solving skills, and a solid understanding of search engines. Benefits include competitive salary and comprehensive support from day one.

Qualifications

• Minimum of 3 years of work experience in product operation within the Tech area.
• General knowledge about Search Engineering/Search engines.
• Ability to implement proactive operational plans.

Responsibilities

• Evaluate and optimize search algorithms within search ads.
• Manage labelling projects for model training.
• Collaborate with stakeholders to drive product improvements.

Skills

Proficiency in Chinese

Proficiency in English

Analytical skills

Problem-solving skills

Project management skills

Communication skills

Education

Bachelor's degree or above

Job description

Responsibilities

The Search Ads Ops team is dedicated to evaluating and optimizing search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. Additionally, we manage labelling projects to train and refine our models, aiming to improve the relevance and effectiveness of search ads. Our goal is to drive revenue growth while maintaining a high-quality user experience, balancing commercial objectives with user satisfaction. We strive to deliver superior search ads solutions through continuous innovation and meticulous analysis.

1. Keep up to date with the latest trends and best practices in the search ads business and the search engine industry.
2. Collaborate with stakeholders such as PM and RD teams to understand requirements and drive improvements and optimization of key product and delivery metrics.
3. Develop and implement proactive operational plans and coordinate internal and external resources to ensure efficient implementation and achievement of business goals.
4. Establish and enforce guidelines or SOPs based on business requirements and manage the execution of search ads projects to ensure quality and effectiveness.
5. Identify and resolve problems that occur during project execution using data-driven insights and creative solutions.
6. Cooperate with labelling vendors to ensure alignment with overall delivery standards.
7. Report, analyze, and provide insights to optimize our operational process.
8. Any additional responsibilities that are not specifically listed above.

Qualifications

Minimum Qualifications

1. Bachelor's degree or above is required.
2. Minimum of 3 years of work experience in product operation within the Tech area.
3. General knowledge about Search Engineering/Search engines/ Search Advertising and Search related strategies.
4. Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions. These interactions include leading and participating in meetings that are conducted in Chinese as well as corresponding in chat or emails.

Preferred Qualifications

1. Project management and quality management experience. Experience collaborating with labelling vendors is preferred.
2. Solid understanding of quality, efficiency, and cost management principles.
3. Problem-solving skills and the ability to think critically.
4. Solid communication and presentation skills and work effectively with cross-functional teams and stakeholders.
5. Analytical skills with a proven ability to utilise data for decision-making and driving improvements.
6. Thorough understanding of search engines and familiarity with TikTok or similar social media platforms.
7. Ability to work in a high tempo environment, adapt, respond to day-to-day challenges of the role.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】 Compensation Description (Annually)

The base salary range for this position in the selected city is $68640 - $151112 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.