Global Product Solutions and Operations Manager, Search Ads Vertical

TikTok; San Jose (CA); On-site; USD 128,000 - 290,160; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) plan with company match

Paid parental leave

Paid vacation and sick days

Job summary

A leading social media company seeks a Search Ads Product Solutions and Operations Manager to define the go-to-market strategy and drive product growth. Candidates should have at least 5 years of experience in the digital advertising industry, with a strong knowledge of Search Ads and the ability to collaborate with cross-functional teams. The role is based in San Jose, California, offering a salary range of $128,000 - $290,160 annually along with comprehensive benefits.

Qualifications

• 5+ years of experience in digital advertising.
• Experience in identifying market solutions.
• Understanding of advertiser needs for organic search.

Responsibilities

• Develop go-to-market strategy for Search Ads.
• Lead market assessment and define product growth strategy.
• Communicate value proposition to stakeholders.

Skills

Digital advertising industry experience

Understanding Search Ads

Strong knowledge of sales and marketing processes

Knowledge of competitive landscape of Search Ads

Education

BA/BS degree or above

Job description

Responsibilities

About the team

As the HQ Vertical Product Solutions and Operations Manager for Search Ads, you will be responsible for setting the go-to-market and product growth strategy for your responsible vertical for all regions where the product is in general availability. You will partner closely with the product team and regional teams to develop the overall strategic direction and assess key gaps in our Search Ads offering.

You will use your experience and technical knowledge working with the Search Ads product team to develop the strategy, bring together cross-functional stakeholders to execute your plans and align senior product leadership around those plans. You understand vertical market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.

Responsibilities

• Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent your responsible vertical across all regions internally with PM and Engineering teams, and define the go-to-market and product growth strategy for TikTok's ever-evolving Search Ads product.
• Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
• This individual must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
• You will be instrumental in setting and owning the product growth target by vertical by region and ensuring flawless execution and operations against the strategy.
• Support alpha and beta programs for our Search Ads solutions and new features.
• Communicate the value proposition of new products to vertical stakeholders and ensure that effective collateral and packages are created.
• Support sales pitching, account deep dive, workshop and T2T for large clients under your responsible verticals.
• Drive product adoption and usage rates by supporting key market strategy and effective product support.
• Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.

Qualifications

Minimum Qualifications

• BA/BS degree or above.
• 5+ years of experience within the digital advertising industry across search, marketplace, social, display, direct response, and/or ad networks with a keen understanding of Search Ads.
• Experience partnering with product teams to identify and bring to market solutions for sellers.
• Strong knowledge of sales and marketing processes.
• Strong knowledge of the competitive landscape of Search Ads
• Experience using Search Ads products from Facebook, Google, Twitter, Amazon, etc.
• Knowledge of advertiser needs for organic search and best practices

Preferred Qualifications

• Experience collaborating with cross-functional teams to drive results, developing and executing against global launch plans to bring products to market
• A commercial mindset with experience building business cases from market research and analysis
• Experience in global roles.
• Product marketing experience in web & mobile advertising and paid search, and successfully contributing at both strategic and tactical levels.
• Strong knowledge across key areas of monetization products including ads delivery, keyword bidding, search algo, targeting, privacy, brand safety, and suitability.
• Experience in influencing product management decisions.
• Experience in influencing behavior change of key stakeholders at a variety of levels within an organization.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

[For Pay Transparency] Compensation Description (Annually)

The base salary range for this position in the selected city is $128000 - $290160 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.