Product Manager - Search Ads

TikTok; San Jose (CA); On-site; USD 149,040 - 311,600; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

10 paid holidays

Paid Personal Time

Job summary

A leading social media platform in San Jose is seeking an experienced Product Manager to lead the development of TikTok's search campaign. Applicants should have a BA/BS in Computer Science, 3+ years in advertising or search, and fluency in English and Mandarin. Responsibilities include cross-functional collaboration and analysis of business opportunities. This role offers a competitive salary and benefits, aiming to inspire creativity and bring joy in a rapidly growing environment.

Qualifications

• 3+ years of experience in advertising, search, or recommendation in product management.
• Experience with defining key metrics for business evaluation.
• Fluency in English and Mandarin for communication with global teams.

Responsibilities

• Lead product development for TikTok search campaign.
• Analyze and define strategies for business opportunities and risks.
• Work cross-functionally with engineers and partners for product success.

Skills

Digital advertising

Cross-functional collaboration

Analytical skills

Communication skills

Judgment and original thinking

Education

BA/BS degree in Computer Science or related field

Job description

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Responsibilities

• Lead product development for TikTok search campaign, continuously improve ad solutions to provide better customer satisfaction
• Analyze and diagnose business problems, opportunities and risks, and then define strategy and roadmap. Define key metrics to evaluate business outcomes and progress
• Work globally and cross-functionally with engineers, data analysts, product marketing managers and other cross-functional partners for successful development and go-to-market efforts
• Constantly evolve processes and resources to improve the delivery speed and quality
• Be responsible for the ultimate business goal

Qualifications

Minimum Qualifications

• BA/BS degree in Computer Science or related technical field (e.g. Mathematics, Statistics) or equivalent practical experience
• 3+ years experience in advertising or search or recommendation in a product management function, or 5+ years of relevant technical experience (i.e. Engineering, Data Science, or other)
• Deep understanding of and experience in digital advertising
• Fast learner with a good sense of judgment and original thinking
• Excellent documentation, presentation, communication, organizational, and analytical skills, particularly implemented in a cross-functional and global role

Preferred Qualifications

• Experience in advertising, search, or recommendation
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English – speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross-cultural collaboration and market expansion.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

Compensation: The base salary range for this position in the selected city is $149,040 - $311,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; 3. Exercising sound judgment.

Seniority level

Associate

Employment type

Full-time

Job function

Product Management and Marketing

Industries

Social Networking Platforms