AI-Enabled Marketing Strategy & Operations Lead

Meta; Menlo Park, New York (CA, NY); On-site; USD 180,000 - 230,000; Full time

Job summary

Meta Reality Labs is seeking a Strategy, Planning & Operations Manager to build the infrastructure and processes that scale our marketing organization. You will drive cross-functional alignment, manage executive reviews, and champion AI-enabled workflows to improve speed and quality.

Reporting to the SPOL Lead, Reality Labs Marketing, you will guide planning, headcount, and investment decisions in a fast-growing, AI-driven environment.

Qualifications

• Experience building and scaling strategic programs in fast-paced environments.
• Ability to lead cross-functional planning with executive visibility.
• Experience integrating AI tools to optimize workflows in marketing or ops.
• Strong business and financial acumen with resource allocation.
• Excellent communication with senior stakeholders.

Responsibilities

• Drive GTM milestone tracking and readiness for priority launches, ensuring cross-functional partners are accountable and leadership has clear line-of-sight into the execution status
• Own and program executive reviews (Marketing, cross-functional, Product, C-Suite) managing cadence, content standards, and follow-through
• Lead the annual and mid-year planning process, including goal-setting and portfolio prioritization
• Build investment cases and drive trade-off discussions that align resources to the top business priorities
• Drive cross-functional alignment with Product, Design, Sales, Finance, and other partners
• Anticipate friction points and create clarity across teams; surface opportunities for stronger collaboration and faster decision-making
• Lead definition and evolution of ways of working across teams, ensuring clean handoffs, decision rights, and operating norms keep pace with the organization’s growth
• Support headcount and talent planning, headcount tracking and hiring priorities
• Champions and drives the adoption of AI-enabled workflows, tools, and automation that improves team speed, quality, and scalability
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience driving AI adoption and workflow transformation within a marketing or operations organization
• Track record of designing and scaling operational processes in fast-paced, high-growth, matrixed environments
• Fluency with AI tools and workflows; demonstrated ability to identify and implement AI-driven efficiencies in operational or marketing contexts
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Strong business and financial acumen; comfort in driving resource allocation decisions and building investment cases
• Demonstrated ability to lead complex, organization-wide strategic initiatives and influence senior and executive stakeholders without direct authority
• Fluency in marketing and go-to-market (GTM) workflows and processes; a deep understanding of how marketing organizations operate end-to-end
• Experience with consumer technology, hardware, or retail marketing
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Excellence in structuring ambiguous problems, synthesizing inputs into clear recommendations, and communicating at the executive level
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Skills

GTM milestones

Executive reviews

Planning process

Investment cases

Cross-functional alignment

AI workflows

AI adoption

Resource allocation

Executive stakeholder management

Marketing operations

Tools

AI tools

Prompt engineering

Job description

Meta Reality Labs is seeking a Strategy, Planning & Operations Manager to build the infrastructure and processes that scale our marketing organization. You will drive cross-functional alignment, manage executive reviews, and champion AI-enabled workflows to improve speed and quality.

Reporting to the SPOL Lead, Reality Labs Marketing, you will guide planning, headcount, and investment decisions in a fast-growing, AI-driven environment.