Creative Strategist (IronBlood)

Inkitt; San Francisco (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401k plan

Health benefits

Professional coaching

Team-building events

Unlimited app access (Galatea & CandyJ

Free lunch in office

Dog-friendly offices

Job summary

Inkitt is seeking a creative strategist to drive content marketing and user acquisition through data-driven creative decisions. You will craft compelling ad concepts, write scenes for ads, and collaborate with AI-powered designers to deliver viral campaigns across Meta, TikTok, and YouTube.

You will stay ahead of social trends, develop paid and organic growth strategies, and translate performance data into actionable creative insights while partnering with writers for engaging campaigns.

Qualifications

• 2+ years of experience in creative strategy or content marketing
• Experience with social analytics and using data to inform creative decisions
• Strong copywriting and storytelling for social media with short attention spans

Responsibilities

• Watch series to extract tropes and craft punchy hooks and briefs for ads across Meta, TikTok, YouTube
• Write new/edited scenes to maximize drama for short attention spans
• Collaborate with AI-powered designers to turn scripts into ads and direct creative vision
• Develop paid and organic strategies to make series go viral
• Stay on top of trends on social media and forums to identify rising formats
• Own the paid creative production lifecycle for User Acquisition campaigns
• Translate performance data into creative insights for iterations and new concepts
• Conduct A/B tests to optimize creative strategy
• Partner with screenwriters to produce ads for Ironblood adaptations
• Research audience personas to inform strategy

Skills

Creative strategy

Content marketing

Social analytics

Copywriting

Screenwriting

Data analysis

CapCut

Premiere Pro

Canva

AI video tools

Fast learner

Autonomous

Tools

Google Sheets

Excel

CapCut

Premiere Pro

Canva

Job description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 7 days and selling directly to consumers through its Inkitt Galatea app. Bestsellers are then translated onto the screen through Inkitt CandyJar, the #1 US-based microdrama platform with billions of episodes streamed to date. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into Ironblood, the first AI Native streaming platform for action and adventure, is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

• Watch series to extract key tropes and scenes; synthesize into punchy hooks and creative briefs engineered to drive installs across paid social media channels including Meta, TikTok, and YouTube.
• Write net new “deleted scenes” and/or optimized versions of scenes for short attention spans and maximum drama.
• Work with AI-powered motion graphic designers to turn your scripts into ads, owning the creative vision.
• Develop paid and organic strategies to make series go viral.
• Stay deeply plugged into trends on social media and in discussion forums to identify trending content and formats before they peak.
• Own the paid creative production lifecycle for User Acquisition campaigns, working with designers and providing feedback as they execute on your briefs.
• Work with the UA team to translate performance data into creative insights that inform iterations and new concepts.
• A/B testing: learn to think like a scientist, running creative experiments to inform and constantly optimize your creative strategy.
• Partner with screenwriters to produce ads for prospective Ironblood adaptations.
• Research and develop audience personas to inform your creative strategy.
• 2+ years of experience in creative strategy or content marketing, ideally in a role that involves use of social analytics or data and in a fast-paced environment.
• Copywriting and/or screenwriting skills built for social media and short attention spans. You know how to grab attention and build an emotional arc that leaves the viewer desperate to find out what happens next.
• A genuine love of all fiction: ideally action, sci-fi, fantasy, thriller, superheroes, and more!
• Interest in the online gaming space and narrative-driven digital formats.
• Active engagement on social media, particularly YouTube, TikTok, Meta–and in forums like Reddit and Discord. You know what's trending, what tropes are having a moment, and what's coming next.
• Experience creating content for social media.
• Strong analytical instincts and/or a hunger to learn: comfortable in Google Sheets/Excel and able to connect creative decisions to data.
• Proficiency with creative tools: CapCut, Premiere Pro, Canva, and/or AI video tools.
• A bias toward action. You move fast, learn fast, and stay curious!
• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company
• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJarTV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices in Berlin and San Francisco

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!

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