Creative Strategist

Inkitt; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401k plan

Professional coaching

Team-building events

Galatea & CandyJar access

Books budget

Charity donation

Free lunch in office

Gym access (Berlin)

Job summary

Inkitt, a data-driven, AI-powered entertainment company, seeks a Creative Strategist to lead paid UA content and performance marketing in the US. You will translate books into punchy hooks, own the creative lifecycle, and drive conversions across paid channels.

You"ll craft compelling ad copy, stay ahead of trends on BookTok/Reddit, and use AI tools to accelerate asset production. A fast-moving startup mindset is essential.

Qualifications

• Experience in creative strategy and paid UA for performance marketing.
• Exceptional copywriting for paid social and short-form hooks.
• Strong comfort with analytics and funnel optimization.

Responsibilities

• Read books and convert them into hooks and ad briefs to drive conversions.
• Write compelling ad copy and two-sentence hooks for paid social.
• Own the paid creative lifecycle: brief designers, manage tickets, iterate on ROAS.
• Align creative with funnel signals and translate successes into new angles and tests.
• Identify trends on BookTok/Bookstagram/Reddit and convert into concepts.
• Experiment with AI video tools to build performance assets.
• Develop and manage a pipeline of paid creatives aligned to campaigns.
• Coordinate with external production partners on complex assets.

Skills

Creative strategy

Copywriting

Paid UA

Performance marketing

Analytics

AI video tools

CapCut

Premiere Pro

Full funnel marketing

Data-driven

Tools

CapCut

Premiere Pro

AI video tools

Job description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 7 days and selling directly to consumers through its Inkitt Galatea app. Bestsellers are then translated onto the screen through Inkitt CandyJar, the #1 US-based microdrama platform with billions of episodes streamed to date. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into Ironblood, the first AI Native streaming platform for action and adventure, is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You'll Do:

• Read books and watch series to extract key USPs and pivotal story elements; synthesize them into punchy hooks and paid ad creative briefs engineered to drive conversion across paid channels
• Write compelling ad copy and hooks for paid social, distilling a full story into a two sentence scroll stopper optimized for performance
• Own the paid creative production lifecycle for UA campaigns: conceive performance driven angles, brief designers, manage tickets end to end, and iterate based on UA feedback and ROAS/conversion data
• Embed within the UA team to align creative with funnel signals, translating what's working in paid channels into new angles, formats, and tests that move CAC and LTV
• Stay deeply plugged into BookTok, Bookstagram, and Reddit to identify trending formats and hooks before they peak, then translate them into paid ad concepts
• Experiment with AI video tools and image editing to independently build and iterate on performance assets
• Develop and manage a pipeline of paid creatives aligned to key marketing beats, evergreen campaigns, and UA testing roadmaps
• Manage external production partners for more complex creative executions

What You'll Bring:

• 3+ years of experience in creative strategy or content marketing specifically in support of paid UA or performance marketing, ideally in a fast moving startup
• Exceptional copywriting skills built for paid social. You can write a hook that stops the scroll and a two sentence synopsis that sells a 400 page book
• A genuine love of romance: books, movies, TV. You're the person who actually wants to read this content all day
• Active presence on BookTok, Bookstagram, or romance reading communities. You know what's trending, what tropes are having a moment, and what's coming next
• Strong analytical instincts: comfortable in Google Sheets/Excel, fluent in performance metrics, and able to connect creative decisions to paid channel outcomes
• Hands on experience working alongside a paid/UA team with a solid understanding of full funnel marketing and how creative impacts conversion
• Proficiency with creative tools: CapCut, Premiere Pro, image editing, and AI video tools
• A bias toward action. You move fast, learn fast, and don't wait for a perfect brief to get started

Who We Are Looking For:

• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company

What We'll Offer:

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJarTV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices in Berlin and San Francisco

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!

Salary offers are determined based on the candidate’s experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks.