ASO Manager

Inkitt; San Francisco (CA); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

401k plan

Health benefits

Professional coaching

Team-building trips

Unlimited Galatea app access

Self-development budget

Charity donation at 1 year anniversary

Free lunch in office

Dog friendly offices

Job summary

Inkitt is seeking an experienced ASO / mobile growth specialist to optimize Inkitt, Galatea, and CandyJarTV stores worldwide. You will own the ASO portfolio, run experiments, and enhance conversion across Apple App Store and Google Play.

The role emphasizes global localization, keyword mastery, and cross-functional collaboration with product, localization, and analytics teams. You will report to the Growth team and help shape our app visibility and growth trajectory.

Qualifications

• 4-6 years of ASO or mobile growth experience.
• Proven track record improving store metrics.
• Strong analytical and hypothesis-driven approach.

Responsibilities

• Own portfolio ASO for Inkitt, Galatea, and CandyJarTV across the App Store and Google Play Store.
• Define hypotheses, run experiments, and roll out wins by app and by market.
• Optimize creative assets to lift store conversion rate from impressions to installs.
• Run end-to-end keyword optimization, metadata, and monitoring to grow traffic and rankings.
• Create personalized store listings and deep links to route paid and organic audiences.
• Collaborate with product to design reviews UX and improve ratings.
• Drive organic traffic via editorial relationships and seasonal campaigns.
• Plan localization and geo-specific messaging for global markets.
• Coordinate cross-functional execution across time zones.

Skills

ASO strategy

Mobile growth

Experimentation

Store optimization

Keyword research

Cross-functional collaboration

Tools

Adjust

AppsFlyer

SKAN

Job description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJarTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJarTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You’ll Do:

• Own portfolio ASO for Inkitt, Galatea, and CandyJarTV across the Apple App Store and Google Play Store. Define hypotheses, run experiments, and roll out wins by app and by market
• Optimize creative assets (screenshots, icons, feature graphics, app preview videos) to lift store conversion rate from impressions → installs, per app and locale
• Run keyword optimization end-to-end: research, clustering, metadata (titles, subtitles, descriptions), and monitoring to grow keyword traffic and category rank
• Create personalized user journeys via Custom Product Pages (iOS) and Custom Store Listings (Play), routing paid and organic audiences with deep links/UTMs
• Work with the product team to design and optimize the reviews UX (prompt timing, targeting, reply ops) to drive higher average ratings and review volume
• Drive organic traffic via featuring by nurturing Apple/Google editorial relationships, pitching seasonal/promotional content, and ensuring assets are feature-ready
• Operate globally: Plan localization, market-specific messaging, right-to-left and character-limited layouts, geo-segmented testing, and seasonal/event-based campaigns
• Orchestrate cross-functional execution with creative, product, localization, data analytics, and support/community teams
• Drive stakeholder alignment with weekly/monthly updates by app and region: CVR, keyword rankings, category rank, ratings, featuring impact, and install lift by page/variant
• Maintain competitive intelligence across genres/markets and share insights to inform positioning and creativity

What You’ll Bring:

• 4-6 years of experience in ASO or mobile growth; strong preference for B2C apps with meaningful install volume
• Proven success improving store conversion, keyword rankings, and average rating through structured experimentation
• Hands‑on expertise with store creatives (briefing, specs, measurement) including screenshots, icons, preview videos, and feature graphics
• Deep keyword research & metadata experience, plus impact measurement and iteration cadence
• Experience building and routing to Custom Product Pages/Custom Store Listings with clean tracking
• Track record improving review UX and managing reply operations at scale
• Experience securing and maximizing store features through editorial relationships and high-quality promotional assets
• Global ASO experience: Localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing/rollout
• Data-driven mindset: Comfortable with spreadsheets, A/B testing frameworks, and crisp hypothesis writing
• Excellent cross-functional communication and project management across time zones
• Multi-language copywriting chops and familiarity with locale constraints (e.g., DE/FR)
• Basic video/design skills to iterate quickly on assets
• Familiarity with MMPs (Adjust, AppsFlyer) and SKAN nuances
• Experience with subscription funnels and pricing/plan messaging tests

Who We Are Looking For:

• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company

What We’ll Offer:

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJarTV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!

Salary offers are determined based on the candidate’s experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks.