Creative Strategist

Inkitt GmbH; San Francisco (CA); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

401k plan

Health benefits

Professional coaching

Team-building events

Unlimited app access

Self-development budget

Charity donation at one-year

Free lunch daily

Gym access for employees

Dog friendly offices

Job summary

Inkitt GmbH is seeking a creative strategist to enhance their paid user acquisition efforts. Candidates should have over 3 years of experience in content marketing particularly in a fast-paced environment. Your role will involve writing engaging ad copy, analyzing performance metrics, and being part of a dynamic team dedicated to innovation in marketing.

We offer competitive salary range of $110,000 - $130,000, health benefits, professional coaching, and perks such as team trips and unlimited access to our applications.

Qualifications

• 3+ years in creative strategy or performance marketing.
• Exceptional copywriting skills for paid social.
• Proficiency in data analysis related to marketing.

Responsibilities

• Extract key story elements from books and series for ad creation.
• Write compelling ad copy optimized for performance.
• Manage creative production lifecycle for marketing campaigns.

Skills

Creative strategy

Copywriting

Performance marketing

Analytical skills

Content marketing

Understanding of funnel marketing

Familiarity with trends

Creative tools proficiency

Tools

Google Sheets

Excel

CapCut

Premiere Pro

AI video tools

Job description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit‑rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJar TV is only the beginning of our journey to becoming the next‑gen entertainment powerhouse.

What You’ll Do:

• Read books and watch series to extract key USPs and pivotal story elements; synthesize them into punchy hooks and paid ad creative briefs engineered to drive conversion across paid channels.
• Write compelling ad copy and hooks for paid social, distilling a full story into a two‑sentence scroll stopper optimized for performance.
• Own the paid creative production lifecycle for UA campaigns: conceive performance‑driven angles, brief designers, manage tickets end to end, and iterate based on UA feedback and ROAS/conversion data.
• Embed within the UA team to align creative with funnel signals, translating what’s working in paid channels into new angles, formats, and tests that move CAC and LTV.
• Stay deeply plugged into BookTok, Bookstagram, and Reddit to identify trending formats and hooks before they peak, then translate them into paid ad concepts.
• Experiment with AI video tools and image editing to independently build and iterate on performance assets.
• Develop and manage a pipeline of paid creatives aligned to key marketing beats, evergreen campaigns, and UA testing roadmaps.
• Manage external production partners for more complex creative executions.

What You'll Bring:

• 3+ years of experience in creative strategy or content marketing specifically in support of paid UA or performance marketing, ideally in a fast‑moving startup.
• Exceptional copywriting skills built for paid social. You can write a hook that stops the scroll and a two‑sentence synopsis that sells a 400‑page book.
• A genuine love of romance: books, movies, TV. You're the person who actually wants to read this content all day.
• Active presence on BookTok, Bookstagram, or romance reading communities. You know what’s trending, what tropes are having a moment, and what’s coming next.
• Strong analytical instincts: comfortable in Google Sheets/Excel, fluent in performance metrics, and able to connect creative decisions to paid channel outcomes.
• Hands‑on experience working alongside a paid/UA team with a solid understanding of full‑funnel marketing and how creative impacts conversion.
• Proficiency with creative tools: CapCut, Premiere Pro, image editing, and AI video tools.
• A bias toward action. You move fast, learn fast, and don’t wait for a perfect brief to get started.

Who We Are Looking For:

• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high‑functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI‑x‑Entertainment company

What We’ll Offer:

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team‑building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJarTV app
• Unlimited budget for self‑development books
• Charity donation of your choice at your one‑year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices in Berlin and San Francisco

$110,000 - $130,000 a year

Salary offers are determined based on the candidate’s experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks.

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!