Creative Strategist: Growth-Driven Paid Social (Hybrid NYC)

TUSHY - hellotushy.com; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

6 Medical plans

Dental & Vision

401K with 4% match

HSAs/FSAs

PTO 15–21 days

Summer Fridays

Holidays

$500 Personal Development Stipend

NYC Commuter benefits

Charitable donation matching

Free NYC Citibike

Full TUSHY product suite

Job summary

TUSHY is seeking a Creative Strategist to translate insights into scroll-stopping creative for paid channels—Meta, TikTok, YouTube, and Google. You’ll brief, test, and optimize assets that convert Real Pooping Humans, blending brand work with performance outcomes.

You’ll report to the Growth Lead with Brand Lead oversight, ensuring every concept fits TUSHY’s voice. The role is hybrid, requiring presence in our Dumbo, Brooklyn office at least 3 days a week.

Qualifications

• 5+ years in creative strategy, performance marketing, or growth—startup or in-house studio experience
• Portfolio or reel showing work that moved the numbers, not just visuals
• Fluent in paid social and growth marketing with content that converts
• Analytical rigor; ability to read numbers and decide next steps
• Experience writing creative briefs and giving direct, constructive feedback
• Excellent communication and cross-functional collaboration
• Comfort with evolving priorities and rapid launches
• Bonus: humor-forward lifestyle or wellness brand experience; creator/UGC direction

Responsibilities

• Own paid creative strategy across Meta, TikTok, YouTube, and Google.
• Write sharp briefs with testing goals and interpret results to guide next work.
• Direct the creative team on high-quality static and full-funnel video work.
• Shape brand-level concepts while stretching into organic/social/UGC directions.
• Analyze performance and scale winners while cutting losers and iterating.
• Guard brand voice across assets, ensuring platform-native and on-guidelines output.
• Turn data into clear recommendations for Growth, Brand, and leadership.

Skills

Creative strategy

Paid social

Analytics

Creative briefs

Communication

Collaboration

Adaptability

Humor branding

Job description

TUSHY is seeking a Creative Strategist to translate insights into scroll-stopping creative for paid channels—Meta, TikTok, YouTube, and Google. You’ll brief, test, and optimize assets that convert Real Pooping Humans, blending brand work with performance outcomes.

You’ll report to the Growth Lead with Brand Lead oversight, ensuring every concept fits TUSHY’s voice. The role is hybrid, requiring presence in our Dumbo, Brooklyn office at least 3 days a week.