Head of Marketing — DTC Brand & Growth Leader

TUSHY - hellotushy.com; New York (NY); Hybrid; USD 240,000 - 360,000; Full time

Benefits offered by this job

6 Medical plans

401K with 4% match

NYC Commuter benefits

Personal development stipend

Job summary

TUSHY is seeking a Head of Marketing to own the entire marketing organization from our Dumbo, Brooklyn office with hybrid flexibility. You will lead growth, brand, retention, and ecommerce initiatives, guiding a high-velocity team across channels including Amazon.

This role demands strong ROI discipline and a fearless creative mindset. You'll report to the CEO and shape the education-to-conversion flywheel, while driving CAC/LTV optimization, AOV, and sustainable growth for a rapidly expanding

Qualifications

• 10+ years in marketing with 4+ years leading teams at DTC/ecommerce brands.
• Track record managing multi-million-dollar media budgets and high-growth targets.
• Hands-on media buying on Meta and Google.
• Fluent in ecommerce unit economics: CAC, LTV, contribution margin, MER.
• Experience with MMM, incrementality testing, and attribution.
• Shopify ecosystem experience, plus email/SMS retention.
• Proven ability to scale education-heavy categories with creative.

Responsibilities

• Own full-funnel marketing strategy and budget with clear growth targets.
• Own media allocation across Meta, Google, TikTok, YouTube, and more; hands-on when needed.
• Build a measurement system (MMM, incrementality, attribution).
• Lead and grow a multidisciplinary marketing team and agencies.
• Drive site conversion and AOV on Shopify with CRO roadmap.
• Grow LTV via email/SMS, subscriptions, consumables, post-purchase journeys.
• Partner with Creative, Product, CX, and Operations for launches.
• Keep brand bold with culture-driving campaigns.
• Collaborate with Sales on omnichannel mix; protect price integrity.
• Set KPI and forecast; report to leadership.
• Champion rapid experimentation and fast iteration.

Skills

Ecommerce marketing

Budget management

Meta & Google ads

Shopify & CRO

Team leadership

Data-driven storytelling

Campaign optimization

Tools

Shopify

Email platforms

CRM tools

Job description

TUSHY is seeking a Head of Marketing to own the entire marketing organization from our Dumbo, Brooklyn office with hybrid flexibility. You will lead growth, brand, retention, and ecommerce initiatives, guiding a high-velocity team across channels including Amazon.

This role demands strong ROI discipline and a fearless creative mindset. You'll report to the CEO and shape the education-to-conversion flywheel, while driving CAC/LTV optimization, AOV, and sustainable growth for a rapidly expanding