Growth-Driven CMO for a Bold Ecommerce Brand

Tushy Inc.; New York (NY); Hybrid; USD 180,000 - 280,000; Full time

Job summary

TUSHY is seeking a Head of Marketing to own the entire marketing organization and scale a decade-old cult brand in a growing ecommerce ecosystem. You will lead growth, brand, retention, social commerce, creator, and PR, reporting to the CEO from our Dumbo, Brooklyn office.

You will run full-funnel strategy, allocate media across Meta/Google/TikTok/YouTube, build MMM-based measurement, and drive conversions on Shopify, with a strong emphasis on LTV and repeat purchase journeys.

Qualifications

• 10+ years in marketing with 4+ years leading teams at DTC/ecommerce brands.
• Proven track record owning a multi-million-dollar media budget and a high growth revenue target.
• Hands-on media buying experience on Meta and Google—you've built and structured accounts, and you can still run them.
• Fluent in ecommerce unit economics: CAC, LTV, contribution margin, MER, and payback.
• Deep experience with measurement—MMM, incrementality testing, and attribution tools.
• Shopify ecosystem experience, plus email/SMS and retention platforms.
• A proven record of scaling a low-penetration or education-heavy category with culture-shifting creative.
• Experience partnering with a creative team you don\'t manage—you get great work through sharp briefs, clear data, and trust, not org charts.
• Experience managing agencies and in-house teams, and knowing when to use which.
• A proven record of stretching scrappy budgets and rolling up your sleeves.
• Bonus: Amazon or retail experience, subscription/consumables businesses, or a background with humor-forward lifestyle or wellness brands.
• Passion for poop jokes is encouraged but not required (okay, actually—required).

Responsibilities

• Own the full-funnel marketing strategy and budget—positioning, channel mix (inclusive of Amazon), messaging, and marketing calendar with clear accountability for new customer growth, revenue, and efficiency targets.
• Own media allocation across Meta, Google, TikTok, YouTube, podcasts, CTV, and whatever's next—and jump into the accounts yourself when results slip or the team needs a hand.
• Build a measurement system we trust—MMM, incrementality testing, and attribution—so every dollar has a job and we know which ones are doing it.
• Lead, hire, and level up a multidisciplinary marketing team and the agencies that support them. Set the bar, coach to it, and make this the best marketing team our people have ever worked on.
• Drive site conversion and AOV on Shopify—landing pages, offers, bundles, merchandising, and a steady CRO testing roadmap.
• Grow LTV by turning bidet owners into lifelong customers—email/SMS, subscriptions, consumables, and post-purchase journeys that keep them coming back.
• Be Creative\'s sharpest partner—bring the insights, the briefs, and the performance data that point them at our biggest opportunities, and run a high-velocity testing loop together where insight becomes concept, concept becomes data, and data becomes the next brief.
• Oversee GTM for our innovation pipeline—partner with Product, Creative, CX, and Operations so every launch hits on timing, pricing, and story.
• Keep the brand spiky with culture-driving campaigns that normalize bidets and turn "every poop into a great poop."
• Partner with Sales to grow our omnichannel mix—retail, and wholesale—while protecting DTC/Amazon price integrity.
• Set the KPI set and forecast, report out to leadership with clarity, and turn the numbers into decisions.
• Champion a culture of rapid experimentation and wonder to push bun-daries and iterate fast.

Skills

Team leadership

DTC ecommerce

Media buying

Shopify

Budget ownership

Analytics tools

Tools

Ads Manager

Shopify

Job description

TUSHY is seeking a Head of Marketing to own the entire marketing organization and scale a decade-old cult brand in a growing ecommerce ecosystem. You will lead growth, brand, retention, social commerce, creator, and PR, reporting to the CEO from our Dumbo, Brooklyn office.

You will run full-funnel strategy, allocate media across Meta/Google/TikTok/YouTube, build MMM-based measurement, and drive conversions on Shopify, with a strong emphasis on LTV and repeat purchase journeys.