Creative Strategist

TUSHY - hellotushy.com; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

6 Medical plans

Dental & Vision

401K with 4% match

HSAs/FSAs

PTO 15–21 days

Summer Fridays

Holidays

$500 Personal Development Stipend

NYC Commuter benefits

Charitable donation matching

Free NYC Citibike

Full TUSHY product suite

Job summary

TUSHY is seeking a Creative Strategist to translate insights into scroll-stopping creative for paid channels—Meta, TikTok, YouTube, and Google. You’ll brief, test, and optimize assets that convert Real Pooping Humans, blending brand work with performance outcomes.

You’ll report to the Growth Lead with Brand Lead oversight, ensuring every concept fits TUSHY’s voice. The role is hybrid, requiring presence in our Dumbo, Brooklyn office at least 3 days a week.

Qualifications

• 5+ years in creative strategy, performance marketing, or growth—startup or in-house studio experience
• Portfolio or reel showing work that moved the numbers, not just visuals
• Fluent in paid social and growth marketing with content that converts
• Analytical rigor; ability to read numbers and decide next steps
• Experience writing creative briefs and giving direct, constructive feedback
• Excellent communication and cross-functional collaboration
• Comfort with evolving priorities and rapid launches
• Bonus: humor-forward lifestyle or wellness brand experience; creator/UGC direction

Responsibilities

• Own paid creative strategy across Meta, TikTok, YouTube, and Google.
• Write sharp briefs with testing goals and interpret results to guide next work.
• Direct the creative team on high-quality static and full-funnel video work.
• Shape brand-level concepts while stretching into organic/social/UGC directions.
• Analyze performance and scale winners while cutting losers and iterating.
• Guard brand voice across assets, ensuring platform-native and on-guidelines output.
• Turn data into clear recommendations for Growth, Brand, and leadership.

Skills

Creative strategy

Paid social

Analytics

Creative briefs

Communication

Collaboration

Adaptability

Humor branding

Job description

Role: Creative Strategist

Join TUSHY on our #1 mission to change the way you go #2

Why TUSHY

We're cleaning butts and elevating the bathroom experience for all Real Pooping Humans. If you're looking to join a team of taboo-breaking, passionate innovators and creatives working to revolutionize bathroom habits for a healthier, cleaner and more sustainable future, TUSHY is the place for you!

Poo-sition Overview

TUSHY is looking for a Creative Strategist to turn insight into scroll-stopping creative that sells bidets and much more. You'll own the creative that drives our paid channels—Meta, TikTok, YouTube, and Google—briefing, testing, and optimizing static and video assets that convert Real Pooping Humans. You live at the intersection of data and ideas: as energized by reading last week's CPA and hook-rate as you are by cracking the next big concept. You'll react fast to growth briefs, feed our internal and external creative teams sharp direction, and keep every asset unmistakably TUSHY.

The role encompasses performance creative while also shaping brand-level campaign concepts and stretching into full-funnel work—organic social, creator, and UGC creative direction—wherever great creative ideas move the conversation and brand forward.

You'll be reporting directly to our Growth Lead with oversight from our Brand Lead too, making sure every concept creator, test, and asset ladders up to our business goals and brand voice.

This position is currently hybrid, with the expectation to be present at least 3 days a week in our Dumbo, Brooklyn (NY) office.

What You'll Doo

• Own TUSHY's paid creative strategy across Meta, TikTok, YouTube, and Google—turn growth briefs into static and video concepts that convert.
• Write sharp creative briefs tied to clear testing goals, then read the results and know exactly what to make next inclusive of persona-led marketing
• Direct the creative team on high-quality static and full-funnel video, and champion the work that drives engagement, conversion, and measurable results.
• Shape brand-level campaign concepts and stretch into full-funnel creative—organic social, creator, and UGC direction—keeping TUSHY's voice sharp across every surface.
• Analyze creative performance and act on it fast—scale the winners, kill the losers, iterate on the rest.
• Guard the brand so every asset stays on-voice, platform-native, and on-guidelines from concept through production.
• Turn performance data into clear recommendations for Growth, Brand, and leadership—and stay ahead of platform features, formats, and cultural trends so we move first.

Qualifications

• 5+ years in creative strategy, performance marketing, or growth—ideally at a startup or in-house studio that ships a high volume of creative and drives real results.
• A proven track record of briefing and optimizing paid creative on Meta and TikTok (YouTube and CTV/Linear a plus).
• A portfolio or reel that shows the work—especially creative that moved the numbers, not just the stuff that looked good.
• Fluent in paid social and growth marketing—you understand what makes content convert, not just what looks good.
• Analytical rigor—you can look at last week's numbers and know exactly what to make next.
• Experience writing creative briefs and giving thoughtful, direct feedback that levels up the work.
• Excellent communication and collaboration skills across marketing, creative, and data partners.
• Comfortable operating in an environment with evolving priorities, rapid launches, and bold bets.
• Bonus: experience with humor-forward lifestyle or wellness brands, or a background directing creator/UGC content.
• Passion for poop jokes is encouraged but not required (okay, actually—required).

Who You Are

• Idea-obsessed, data-driven: You chase the big concept and the winning metric with equal energy.
• Builder-operator: You set the strategy and roll up your sleeves to make it real.
• Revenue-minded: Every creative choice ladders up to results—you know what converts.
• High-output, high-quality: Volume doesn't faze you, and neither does a tight feedback loop.
• Culturally tuned-in: You stay ahead of trends and understand what makes content resonate online and IRL.
• Collaborative to the core: You love being in the trenches with cross-functional partners.
• Calm under pressure: You bring clarity and levity even when priorities shift or timelines are tight.
• Self-directed: You own your numbers without needing hand-holding.

Benefits

• 6 Medical plans to choose from with the base individual premium plan covered by TUSHY for all eligible employees, plus Dental, Vision and more
• Complimentary access to resources such as One Medical, Teladoc, Talkspace, Kindbody, etc.
• 401K program with 4% employer match after waiting period
• Health Saving Account & Flexible Savings Account contribution options
• 15 Paid time off (PTO) to start increasing to 21 days based on tenure
• Summer Fridays (3 pm end) from Memorial Day through Labor Day
• 10 Company Paid Holidays, holiday break at the end of the year and more
• $500 Annual Personal Development Stipend
• NYC Commuter benefits
• Annual charitable donation matching program
• Free NYC Citibike
• Full suite of TUSHY products for your home, including subscriptions to super-sustainable and soft bamboo TP and toilet-brush pads plus 5 TUSHY bidets per year to gift to friends and family!

Our Values

• Be You, Boo: You offer a unique and valuable perspective.
• Be Menschy: A mensch does the right thing, and is someone to emulate.
• Think Hole-istically: See the hole ass picture.
• Own Your Sh*t: Be mindful and behindful; your actions affect the entire team.
• Push Bun-daries: Always be iterating, innovating and ideating.

The annual base salary for this position is $90,000-110,000 USD. We note salary information as a general guideline only, as actual compensation may vary based on factors such as scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.

TUSHY is proud to be an Equal Opportunity and Affir... employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. TUSHY is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.