Creative Strategist (Freelance, with opportunity to extend into full-time)

mindbodygreen; Miami (FL); On-site; USD 83,000 - 131,000; Full time

Job summary

mindbodygreen is seeking a freelance Creative Strategist who blends storytelling with performance. You will concept, script, and optimize ads and influencer campaigns that convert, bringing creativity and data-driven precision to each launch.

You’ll craft campaigns for Instagram and Facebook, brief teams, review performance, and iterate based on results, while collaborating with designers, editors, and influencers to keep content on-brand and impactful.

Qualifications

• 2–5+ years of experience in creative strategy, performance marketing, or brand marketing within ecommerce, DTC, or wellness.
• Proven experience creating ad campaigns for Instagram.
• Strong portfolio of ad creative that demonstrates storytelling, strategy, and conversion thinking.
• Experience working with influencers/creators — from briefing and content collaboration to post-campaign evaluation.
• A strong interest in health and wellness; experience with the supplements category is a major plus.
• Analytical and creative balance — ability to interpret data and turn insights into actionable creative direction.
• Strong organizational and communication skills with the ability to manage multiple stakeholders and timelines.
• Open to candidates with atypical backgrounds — experience shooting on iPhone, photography, or being a content creator could be relevant for this role.

Responsibilities

• Drive creative strategy for paid ecommerce campaigns — particularly across Instagram and Facebook.
• Concept, script, and brief ads (static, motion, UGC, influencer-led) that drive engagement and conversion.
• Partner with designers, video editors, and other creatives to bring concepts to life.
• Collaborate with influencers to co-create content that feels native to the platform and authentic to the brand.
• Analyze performance data to identify insights and inform new creative iterations.
• Develop creative briefs and testing frameworks to ensure campaigns are optimized for performance and learning.
• Stay on top of platform trends and wellness culture conversation to inspire fresh creative angles.
• Manage multiple campaigns simultaneously, ensuring deadlines are met and creative remains on-brand and effective.
• Collaborate cross-functionally with paid media, ecommerce, and product marketing teams to align creative with business goals.

Skills

Instagram campaigns

Influencer collaborations

Storytelling & copywriting

Performance marketing

Data analysis

Project management

AI for creative

Video editing/briefing

Job description

Role Overview

We’re seeking a freelance Creative Strategist who thrives at the intersection of storytelling and performance. You’ll concept, script, and optimize ads and influencer-driven campaigns that convert - bringing both creativity and data-backed precision to every launch.

You bring a wealth of experience creating high performing ads that drive measurable results - particularly on Meta platforms. You understand platform nuances, audience segmentation, and what thrives online.

This role is ideal for a creative who’s just as comfortable writing briefs, reviewing performance data, and iterating based on results as they are ideating breakthrough campaign concepts, writing copy, or editing video.

We are a high performance culture. We move fast with a bias toward action. Creating campaigns that scale legitimately gets us excited. We value multiple, diverse points of view on our team — it’s how we build a truly diverse creative pipeline.

This role is freelance to start with an opportunity to be hired for a full-time position or stay as freelance.

Key Responsibilities

• Drive creative strategy for paid ecommerce campaigns — particularly across Instagram and Facebook.




• Concept, script, and brief ads (static, motion, UGC, influencer-led) that drive engagement and conversion.




• Partner with designers, video editors, and other creatives to bring concepts to life.




• Collaborate with influencers to co-create content that feels native to the platform and authentic to the brand.




• Analyze performance data to identify insights and inform new creative iterations.




• Develop creative briefs and testing frameworks to ensure campaigns are optimized for performance and learning.




• Stay on top of platform trends and wellness culture conversation to inspire fresh creative angles.




• Manage multiple campaigns simultaneously, ensuring deadlines are met and creative remains on-brand and effective.




• Collaborate cross-functionally with paid media, ecommerce, and product marketing teams to align creative with business goals.

Required Qualifications & Skills

• 2–5+ years of experience in creative strategy, performance marketing, or brand marketing within ecommerce, DTC, or wellness.




• Proven experience creating ad campaigns for Instagram




• Strong portfolio of ad creative that demonstrates the ability to blend storytelling, strategy, and conversion thinking.




• Experience working with influencers/creators — from briefing and content collaboration to post-campaign evaluation.




• A strong interest in health and wellness; experience with the supplements category is a major plus.




• Analytical and creative balance — ability to interpret data and turn insights into actionable creative direction.




• Strong organizational and communication skills with the ability to manage multiple stakeholders and timelines.




• Open to candidates with atypical backgrounds — experience shooting on iPhone, photography, or being a content creator could be relevant for this role.

Preferred Qualifications

• Experience working in or with a supplements or wellness brand.




• Ability to leverage AI — not just to work more efficiently, but to evolve and transform how we work.




• Curiosity and rigor to uncover and test new creative angles and personas, rather than defaulting to what’s worked before.




• Experience testing and iterating creative assets across ad formats.




• Copywriting or scriptwriting ability for short-form video and paid social ads.

Why You’ll Love Working Here

• Opportunity to help shape the next chapter of one of the most trusted brands in wellness.




• Freedom to innovate - we value creative testing, iteration, and bold ideas that drive results.




• Real ownership over creative output.




• Mission-driven culture with a focus on wellness, curiosity, and impact.




• Competitive compensation, benefits, and wellness perks.

About mindbodygreen

Since 2009, mindbodygreen has been leading the health & well-being conversation, providing our community with actionable content, experiences, and science-backed supplements to help them make meaningful changes in their lives. Here you’ll find a unique approach to wellness that weaves together the mental, physical, spiritual, emotional, and environmental aspects of well-being.

mindbodygreen is an equal-opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.