Creative Strategist for Growth & Storytelling in Power Tech

Base Power; Austin (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

Base is America’s next-generation power company, building a distributed battery network to modernize the grid. We’re hiring a full-time Creative Strategist to own our organic social strategy and craft content that drives growth across platforms, while guiding paid creative for Meta and YouTube.

This hands-on role blends strategy with production, storytelling, and performance learning. You’ll translate customer insights into scripts, series concepts, and briefs, collaborating with designers and

Qualifications

• Experience developing creative strategy and social-first content for a consumer brand or fast-moving org.
• Portfolio showing ideas, execution, and measurable results across organic social and paid creative.
• Strong copywriting and storytelling making technical topics engaging.

Responsibilities

• Develop audience insights, messaging angles, and creative concepts for Base.
• Own Base’s organic social strategy, calendar, publishing, and engagement across platforms.
• Create recurring content series, including scripting, filming, editing, and publishing.
• Find stories across customers, products, and mission; balance planned content with timely news.
• Develop hooks and briefs for paid channels; guide execution with designers and editors.
• Collaborate with growth marketing on testing, interpret results, and improve concepts.
• Manage assets, approvals, and deadlines; share learnings for future work.

Skills

Creative strategy

Social-first content

Copywriting

Storytelling

Video scripting

Editing

Hooks & pacing

Platform fit

Collaboration

Job description

Base is America’s next-generation power company, building a distributed battery network to modernize the grid. We’re hiring a full-time Creative Strategist to own our organic social strategy and craft content that drives growth across platforms, while guiding paid creative for Meta and YouTube.

This hands-on role blends strategy with production, storytelling, and performance learning. You’ll translate customer insights into scripts, series concepts, and briefs, collaborating with designers and