Brand Strategy Lead — Growth Campaigns & Research

Base Power; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Base is America’s next-generation power company building distributed batteries to modernize the grid. We’re seeking a Brand Strategy Lead to own Base’s voice, develop member insights, and write positioning for products and markets.

You’ll partner with design, growth, sales, and leadership to ensure the strategy ships. This role blends strategy and execution: you’ll run research, translate findings into campaigns, and lead brand work from brief to launch in new states.

Qualifications

• 6+ years in brand strategy, strategic planning, or brand marketing in a consumer brand or agency.
• Portfolio of integrated campaigns with results from strategy through execution.
• Hands-on qualitative and quantitative research translating insights into positioning.
• Strong creative taste with clear direction for designers and partners.
• Comfort building ICPs and full-funnel campaigns from awareness to signup.
• Doer mentality: write briefs, join sales calls, stay close to work.
• First principles thinking with grit and bias toward shipping.

Responsibilities

• Build and run research systems to understand how members think and talk about Base.
• Turn research into sharp insights and campaign strategies across the company.
• Partner with design to build creative that stays on brand and moves it forward.
• Write clear, distinctive positioning for each product and market across touchpoints.
• Lead integrated brand campaigns from brief to launch, including new state launches.
• Test concepts with real audiences before committing media spend.
• Set campaign goals tied to business outcomes.

Skills

Brand strategy

Strategic planning

Campaign leadership

Research methods

Creative direction

ICP development

Job description

Base is America’s next-generation power company building distributed batteries to modernize the grid. We’re seeking a Brand Strategy Lead to own Base’s voice, develop member insights, and write positioning for products and markets.

You’ll partner with design, growth, sales, and leadership to ensure the strategy ships. This role blends strategy and execution: you’ll run research, translate findings into campaigns, and lead brand work from brief to launch in new states.