Creative Strategist

GrowthPair; United States; Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Remote work, forever

Competitive USD pay

Health insurance stipend

WFH stipend

Education stipend

Co-working membership

Training modules access

Annual performance review

10 PTO days per year

Job summary

A dynamic marketing firm is seeking an AI-native Creative Strategist to oversee the creative-to-performance loop across various paid media platforms. This role combines data analysis with creative output to produce ad copy and concepts rapidly. Ideal candidates have 3+ years in creative strategy, strong ad writing skills, and proficiency in using AI tools like Meta Ads Manager and Canva. The position offers a fully remote work environment and competitive benefits including health insurance stipend and education support.

Qualifications

• 3+ years experience in creative strategy or performance creative roles.
• Demonstrated ability to analyze campaign data and translate insights.
• Strong ad copywriting skills across platforms.

Responsibilities

• Analyze paid media performance to identify winning creative patterns.
• Develop and manage a structured creative testing framework.
• Produce ad copy across platforms using AI tools.

Skills

Creative strategy

Data analysis

Ad copywriting

Use of AI tools

Collaborative skills

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Canva

Figma

CapCut

Premiere

Job description

We are seeking an AI-native Creative Strategist to own the creative-to-performance loop across paid social and paid media. This role sits between data and creative output, analyzing what's working, identifying winning angles, and directing the next round of ad creative. You'll work across Meta, TikTok, and Google, using AI tools to produce at 3-5x the speed of a traditional creative team.

This is not a media buying role. This is not a design role. This is the person who turns performance data into creative direction and closes the feedback loop faster than anyone else.

Key Responsibilities

• Analyze paid media performance data to identify winning creative patterns (hooks, angles, offers, formats)
• Develop and manage a structured creative testing framework
• Write creative briefs informed by data that designers and video editors can execute on
• Produce ad copy (hooks, scripts, headlines, CTAs) across Meta, TikTok, and Google
• Create static ad concepts in Canva/Figma and edit UGC/short-form video
• Run 20–50 creative variations per week using AI-accelerated production workflowsUse AI tools daily for copy iteration, concept mockups, and competitive research
• Build and maintain custom AI workflows, i.e., prompt templates for ad copy by platform
• Collaborate with performance marketers, designers, and video editors
• Stay current on platform-specific creative best practices

Qualifications

• 3+ years experience in creative strategy, paid social, or performance creative roles
• Demonstrated ability to analyze campaign data and translate insights into creative direction
• Experience with Meta Ads Manager, TikTok Ads Manager, and/or Google Ads
• Strong ad copywriting skills across platforms
• Proficiency in Canva or Figma for static ad production
• Basic video editing skills (CapCut, Premiere, or equivalent)
• Daily, active use of AI tools for creative production
• Experience writing creative briefs and managing creative feedback loops
• Strong understanding of creative testing methodologies and performance metrics
• Ability to work during U.S. work hours (PT/ET)

Benefits

• Remote work, forever
• Competitive USD pay
• Health insurance stipend
• WFH stipend
• Education stipend
• Co-working membership
• Training modules access
• Annual performance review
• 10 PTO days per year